20 ClickFunnels Features You Didn’t Know

If I guess it correctly you are ready to launch your first sales funnel using Clickfunnels and before trying it out you want to make sure it offers all the features that your business needs.

It's important that we talk about Clickfunnels features because it's one of the costliest options to create sales funnels.

Clickfunnels has successfully retained its position as number one sales funnel builder and there must be a reason for that.

There are nearly 1.30k websites worldwide that are built with Clickfunnels and the number is growing each day as more and more people have started adopting sales funnels as part of their business.

There are a ton of tools available nowadays that allows creating the sales funnels and because of that, it's crucial to understand which one will work best for your business needs.

In my previous posts, I talked about what is Clickfunnels and Clickfunnels pricing in-detail and the focus of this post is going to be the featureset that comes along with it.

What Can Clickfunnels Do?

What Can Clickfunnels Do?

In simple terms, Clickfunnels is a funnel builder tool that allows creating powerful and converting sales funnel websites for any kind of online business. It's one of its kind tool that bundles all the features that someone will ever need in order to create the beautiful and converting web pages.

The Clickfunnels has literally revolutionized the way people create sales funnels nowadays.

Before it was introduced, if you ever wanted to create even a small funnel on your website you had to piece together many third-party services to make it work.

For example, all the landing pages, sales pages, shopping cart, email marketing, customer management, payments, support and what not!

One of the main features of Clickfunnels is that you have an ability to quickly set up your funnel because everything is either pre-built or can be plugged-in easily.

Is ClickFunnels Easy To Use?

Yes, Clickfunnels is a tool that simplifies the whole process of building powerful sales funnels from grounds up.

There is an easy-to-use funnel page builder will all the options and elements that are essential for creating attractive and converting web pages.

The huge library of pre-built templates is enough for almost creating a funnel in almost every niche we can think of.

Now let's talk about the top 20 Clickfunnels features that you can look forward to.

Clickfunnels Features

ClickFunnels Features

I personally believe that there are many Clickfunnels features that are groundbreaking and super easy to use.

I have been into the online marketing industry for more than 7 years as of writing this post and have used several page builder tools over time.

To be specific, here are the tools that I have tried: Kyvio, Thrive Architect, GetResponse AutoFunnels, Divi Builder from Elegant Themes, LeadPages and Kartra.

Though all of the tools have their own pros and cons, I personally found Clickfunnels to be the most complete solution suite among all of them.

However, this solution comes at a higher price as some of the tools that I tried are cheaper than Clickfunnels.

If budget is not a constraint, then I’d definitely go for Clickfunnels over any other tool in this market.

Here are the top Clickfunnels features that make it the first choice when it comes to building the sales funnels.

1. Launch Your Online Business

The best opportunity that anyone has to start making money online is through launching an online business and that's where Clickfunnels can help.

With Clickfunnels, you have the potential to brainstorm new ideas and develop the skill for launching any type of online business from scratch.

It's an all-in-one tool that you allow to create any type of online business, for example, sales pages, landing pages, lead capture funnel, sales funnels, online course, membership site, affiliate marketing funnel, webinar funnel, eCommerce store, dropshipping store, etc.

2. Easy-To-Use User Interface

If you are a programmer or from a software development background, you know how difficult it is to design and build a website from scratch.

There is a constant cycle of feature development, bugs, testing, troubleshooting and fixing that will drain away your lot of energy.

Ultimately there are chances that you will lose your primary focus, that is to build a successful online business.

With Clickfunnels you don’t need to bother about this huge website development lifecycle.

The user interface has been designed in such a way that anyone with no technical skills can easily focus on building the business without worrying about how everything works in the background.

3. It’s Risk-Free

Almost every business in the world has a lot of information that must be kept confidential.

Sharing such crucial information can prove to be destructive for your business if the intruders manage to access it.

Clickfunnels ensures 100% protection of your business data by using the end-to-end technology that is safe from any possible attack from hackers and intruders.

5. Saves You Money

I am sure you will get into a debate on this part with me!

Many argue that Clickfunnels has the costliest pricing plans in the industry.

But if you look at it from another perspective, it includes every tool that is ever needed to run a successful online business, for example, website hosting and security, an in-built page builder, a huge library of pre-built templates, email marketing, payment solutions, etc.

If you combine the cost of everything bought from different vendors it would certainly on the higher side.

In case you decide to outsource your work to web designers and developers, more costs would add up.

6. Create Any Type of Funnel

There is no restriction on the type of funnel that can be created with Clickfunnels, if you have an idea in your mind there is a way to convert it into a funnel.

Here are a few examples of the funnels that can be created with Clickfunnels.

Opt-in funnels, online courses, membership sites, landing pages, sales pages, product launch funnels, digital-product sales funnels, webinar funnels, marketing funnels, etc.

Clickfunnels makes it super easy to create a funnel that is customized for your business and brand.

Business owners and individuals usually create the funnels for three reasons, generate more leads, generate more sales or to run the events like webinars.

Here are the different types of funnels that can be built within Clickfunnels.

Squeeze Page Funnels (Lead-Gen Funnel)

This type of funnel is normally useful when you capture the leads of your prospects and build an email list.

Free Application Funnels (Lead-Gen Funnel)

Use this funnel when your goal is to get more information about your customers in addition to the email address, for example, name, phone number, physical address, etc.

Tripwire or Unboxing Funnel

This kind of funnel has a 1-click upsells inside that you can use to generate more profits and it’s ideal for the business that has lower-priced products.

Use this funnel when you are ready to invest some money upfront for getting the lifetime customer.

Sales Letter or Video Sales Letter Funnel

Sales letter or video sales letter funnel is usually meant for the products that need some more explanation or presentation to talk about the value it offers to the customers.

There is 1-click upsells inside this type of funnel as well to make additional sales from the same customer.

Product Launch Funnel

This one is the most preferred funnel by JVs or “Joint Venture” entrepreneurs.

The product launch funnel is used when you have a brand new product or service and want to create buzz and excitement before the launch.

Use product launch funnel to sell expensive products.

Here you will spend more time in marketing and talk about the value your product offers to the target audience.

Webinar Funnel

A webinar funnel from Clickfunnels can be used to run the webinar using third party applications like GoToWebiar or Zoom.

Clickfunnels will take care of the registration process and help in increasing conversions and sales.

Autowebinar Funnels

As the name suggests, the auto webinar funnels are completely automated webinars where your potential customers can register through Clickfunnels.

They are also called evergreen because you have the ability to either present in the webinar or pre-record the video and use it directly into the webinar.

Clickfunnels will grab the presentation that you provided and run the whole event with or without you being present.

7. Customize The Funnels As You Want

There is no limit when it comes to customizing the pages inside your funnels to match with your brand and business.

With Clickfunnels you will get the framework and template in place for your funnels.

Add, delete or move around the pages and make them look exactly the way you want.

8. Add One-Click Upsells

Do you need to add upsells inside your customers’ membership area?

No worries, Clickfunnels makes it very easy for your customers to buy additional products from you after their initial purchase.

Offer the 1-click upsells inside the membership area of your customers so that they won’t have to go through the entire checkout process again.

9. Powerful Drag-and-Drop Funnel Builder

I am just a big fan of Clickfunnels’s drag-and-drop funnel builder.

It has all the elements like headings, images, videos, buttons, text blocks, social sharing that can simply be dragged and dropped on to the page and customized based on our needs.

The powerful in-built drag-and-drop funnel builder from Clickfunnels will allow you to design and structure your sales funnels exactly the way you want.

The drag-and-drop page builder has been developed by the highly professional programmers that will generate the code automatically in the background for you as you drop various elements on your page.

10. Pre-Built Template Library

Clickfunnels offers the easy and simple to use user interface for building the sales pages or web pages you might need.

The most impressive thing is, anyone with no prior experience can get hands-on with Clickfunnels very quickly.

The best part about building an online business with Clickfunnels is that it’s fully customizable to suit your business needs.

There is a huge library of templates that are fully customizable to match your business brand.

Simply select the template that best represents your business and start building your funnel.

11. In-built Email Marketing Solution

There is an in-built email marketing solution and the integration is just a few clicks away.

If you prefer to use another email marketing provider then it shouldn’t be a problem because you have the option to integrate with almost all the major email marketing tools like Aweber, GetResponse, MailChimp, etc.

Here is the full list of all the supported email autoresponders.

12. Payment Gateway Integration

If you need to charge your customers in case you are planning to launch an online store, there is a provision to integrate with many payment providers like Paypal, Stripe, etc.

Here is a complete list of payment gateways that can be integrated with your sales funnels.

13. A/B Split Testing

Anyone who has experience in running an online business will know the importance of performing split testing on the pages.

A/B split testing has many benefits but most importantly it increases engagement rates with your customers and reduces bounce rates.

With Clickfunnels A/B split tests, anyone can become a landing page tester thanks to all of the split test options you have access to.

14. Customer Membership Areas

The membership area with an easy-to-use interface for the customers is something Clickfunnels team has done with the utmost care.

Your training material or subscription content can be accessed by your customers from within their membership area as soon as they log in.

You have an option to show all the content instantly or drip-feed based on a certain schedule.

There is no need to have any third-party online course or membership site tools.

15. Order Forms

There is no secret in the fact that customers never finish the purchase if the checkout on your website is confusing.

With Clickfunnels, you can create the simple and non-confusing checkout process in your funnels that ultimately reduces cart abandonment.

To reduce this number further, you can utilize the in-built order forms that will grab your customer's email address so that you can remind them again about their pending purchase.

Moreover, there is an option to add the instant order bumps that have the potential to add up to the profits.

16. Add Your Own Affiliate Program

When you have your own affiliate program, you can easily let other marketers promote your products to their respective audiences.

That not only releases a burden of marketing from your head but also saves up a lot of costs involved in the promotion.

Simply add two extra pages to plugin your own affiliate program to any of your funnels built with Clickfunnels.

It has all the options for running a successful affiliate program, for example, setting up the commission plans, affiliate management, payouts, sales tracking and the download area for the marketing materials like banner ads, email swipes, ad swipes, etc.

Generate the affiliate links that point to any of your individual Clickfunnels pages or home page.

That way the affiliates who promote your Clickfunnels pages can simply share your free content and grab the sales down.

17. Fully-Customizable Pages

When you are building a funnel with Clickfunnels, you have the ability to make each page, in fact, each element on your page the way you want.

One doesn't need to be a programmer or have any technical skills to deal with tedious coding.

It's simple to transform any template into a fully uniquely-branded funnel and it's as simple as replacing a few elements on to the pages like logo, headlines, video, etc.

Do this until you feel that your page matches your brand and looks exactly what you want.

18. A Wide Range of Integrations

In case you don’t find the services you need or you simply don’t want to use Clickfunnels’s in-built functionality then there is no reason to worry.

Because Clickfunnels offers 1-click integration with a wide range of third party services and tools.

Few of the popular integrations include Shopify, WordPress, SalesForce, PushCrew, ShipStation, Facebook, etc.

Here’s the full list of supported integrations.

19. A Single Click Go Live

Launching a funnel once you are done making all the changes is just a matter of pushing the ‘Go’ button.

Before launching the funnel you need to verify the launch checklist so that you don’t miss out on any important step.

If you are launching a funnel that accepts the payments, then you can try a ‘test purchase’ by putting your payment gateway into a ‘test mode’.

Next, ensure that you have your domain set up properly so that the site is ready to capture the leads and sales.

20. In-Depth Tracking & Analysis

Once your funnel website is live, the next step is to start tracking how your funnels are performing.

With your ClickFunnels Dashboard, you can quickly see how well each page of your funnel is converting.

The dashboard will display all the data and stats in the form of charts for each of your funnels and.

Easily compare the opt-in rates, sales, and pageviews from a single window and identify exactly where you are generating the leads.

The data will help you understand which of your funnels is more profitable and converting well.


I am sure the Clickfunnels features that we talked about here will help you understand whether Clickfunnels is the right choice for your business or not.

Clickfunnels has helped many solo entrepreneurs and big brands launch their profitable online business.

The founder, Russel Brunson, is one of the most successful entrepreneurs who developed Clikcfunnels.

It has the power to simplify the entire process of building and running a successful business online.

Ready to launch your first funnel with ClickFunnels?

Do you have any question related to Clickfunnels or did I miss to mention any feature here? Feel free to let me know in the comments below. 🙂


I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

About the author 

Hardik Raval

Hardik is passionate about helping people launch their own online business. He loves to talk about online business ideas, affiliate marketing tools, tips and other sources of residual income available on the internet.

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