I hear this question from many of my readers and subscribers very frequently, what kind of website do I need for affiliate marketing.
how to build a successful affiliate marketing website? It’s another question that is often asked by my followers.
A site with a powerful and unique structure is one that people are more likely to trust and visit.
A carefully structured site is also one that you will have an easier time operating.
As you establish a good structure, it becomes simpler for you to keep your work online and ready for anyone to read.
This improves upon your overall chances to make something big happen.
Here are the ideal steps involved in building a typical website for affiliate marketing.
1. Create a Hierarchy
A hierarchy can help you understand what you will get out of your page.
A hierarchy is a visual listing of what you will have on your page.
This is a mapping that lists:
Your home page or landing page.
The smaller subpages that you wish to use.
Where each larger page will lead.
Information on each page that you have; this includes points on all the data that every page will include.
You can create your hierarchy on a large sheet of paper or poster board.
It could also be produced on a computer spreadsheet.
Anything that lets you organize how your hierarchy is laid out will be a benefit.
Having a hierarchy gives you full control over how you will develop your site.
You will have a clear idea of how well the site will work at this point.
You might even come up with new ideas for content while working on your hierarchy.
A good hierarchy also helps you see if certain bits of data actually link up to one another well.
Depending on how your site is run, you might have to change some things around to make the hierarchy more organized while making everything relevant in each section.
A Simple Example
Here’s an example of how a hierarchy can be utilized.
For instance, you might have a site that links to a retailer of quality kitchen goods and cutlery.
Your hierarchy may be produced with several individual sections in mind.
You could put in a few links from your home page to a few smaller sections.
One section might be about kitchen cutlery while another is about flatware with a third about glassware.
You could create as many of these smaller sections as you want.
After that, the secondary sections can include further areas that go to even more specific spots.
Here’s a better idea of how it works:
The main goal is that you produce a site that readers can enjoy and benefit from without getting lost.
Your hierarchy will work when readers can follow it easily.
You will also have an easier time planning content if the hierarchy is carefully organized and labeled.
A Rule of Thumb
The best rule of thumb is that it should take no more than three clicks to get to a section.
A site should be optimized to where a person can go from the home page to another page with three or fewer clicks.
The example of kitchen products is a perfect example of this.
Many of the individual sections could be accessed with just one or two clicks.
A person who wants to find information on different types of beer glasses would require only three.
This hierarchy shows just how detailed a site could be.
Your four main sections about specific types of kitchen goods will break off into smaller sections.
You will go from talking about glassware to specific types of glasses used for certain kinds of beer, wine, or other alcoholic drinks.
You can create a hierarchy that is as detailed and specific as you want it to be.
You can use as many smaller sections as you want.
The main goal is that you produce a site that clicks:
- Click on the glassware section.
- Click on the Types of Glasses section.
- Click on the Beer Glasses area.
This is all the user would have to do.
It keeps the site easy to use and users can quickly navigate from one page to another.
2. Build a Vibrant Front Page
The front page will work wonders if it is vibrant and attractive.
An ideal front-page should include:
- A header linking to many sections.
- A picture or other feature showing off the newest content you have added.
- A search bar that lets people find specific things on your page.
- Inviting color and layout features; this is something you must figure out when planning a great template or theme for your site.
To get an idea of what works, take a look at other affiliate sites.
See how they come with various design points.
Look at what features on those sites would work perfectly for you and if there is something on one of these pages that really attracts your interest.
Use your creativity to incorporate some of the ideas you have found on other sites.
What Size Should the Page Be?
The size of your front page should not be too large.
The best thing to do is to try and make it small enough that the user does not have to scroll while on that page.
Keeping it all on one page without having to scroll is perfect. It lets visitors see what you have and makes your affiliate links a little easier to spot.
If you must use a larger format, try to keep it to where the user needs only to press the Page Down button once or twice.
Use a Great Header
The header on your front page is the most important spot.
This will appear on the top part of the site and shows all the main subcategories that your site covers.
Going back to the kitchen goods example, your header might include sections relating to glassware, cutlery, table linens, etc.
Every vital section on your site should be profiled here so the reader can see what makes your site valuable to read.
Make sure the sections are spaced well.
You only have a certain amount of space on your header.
Keep everything together but allow enough room between each title so the reader can identify easily what is on each part of the site.
3. Drop-down Menus
You could consider adding drop-down menus on your header.
When someone moves a cursor over a subcategory, it will reveal a drop-down menu that showcases all the items in that area.
When the cursor is put on the table linens subcategory, a drop-down menu will reveal sections devoted to table cloths, linen napkins, seat cushions, and whatever else you want to highlight.
The user can click on the specific title on that menu to immediately get to that section.
A drop-down menu sounds like something great to add onto your site but it does not always work.
It needs to be planned carefully so it does not become obstructive.
The last thing you want is for a person trying to read a site to have menus popping up accidentally.
This type of menu will not work for SEO purposes.
A search engine spider is not actually going to go over this part of your site.
When planning a drop-down menu, make sure it is running right and that it is not complicated or hard to follow.
4. Use a Simple Coding Structure
Your site should be structured with a simple code.
This is vital to make your site visible on a search engine.
Although the Flash and Java code systems can create dynamic and vibrant sites, they are not codes that a search engine can read.
A search engine spider will not be able to crawl through your site easily, thus keeping your site from being ranked high.
Not all mobile devices can handle Java or Flash.
You need to use something that can actually be read by more devices and mobile browsers.
Use the HTML or CSS code as you get your site prepared.
Most website creators work with these codes so this should not be an issue.
You do not need to understand all the technical aspects of the HTML or CSS code.
You just have to use the simplified website creation program that a host offers to make your site come to life.
The most preferred way to build a websisite for affiliate marketing is through WordPress.
WordPress is the easiest content management system that is used by almost every blogger and affiliate marketer.
Almost every popular hosting provider company nowadays offers to create WordPress powered websites.
5. Add a Sitemap
A site map is a great place for SEO purposes in that a search engine can use it to find all the key sections of your site.
This makes your page more visible and useful on a search engine.
A site map can also help your readers.
A reader can visit a site map to get a full understanding of everything on your site.
A site map is a section of your site that includes information about everything on it.
The map includes details of all the individual sections you have set up plus the individual categories relating to what you are offering.
Your site map must be produced to include all the basic URLs.
It can be placed at the bottom of your site through a separate link.
A user or search engine can go onto that link and find everything you are using.
If you are using WordPress, there are many free and powerful SEO plugins available like Yoast SEO or RankMath that you can use in your site.
6. Check The Links Regularly
It is imperative that you see that the links you are using are updated and reviewed regularly.
Make sure each link is monitored.
All the links on your site should be analyzed based on not only how relevant and useful they are but also how active they might be.
The links should go to the right pages on your site as well as the correct outside websites that you want to connect to.
Every link should be secure and capable of getting to other sites that are related to yours.
Each link has to be active and not lead to a dead page.
Your links should also go to a variety of other pages that you have determined.
You must also see that the links inside your own site are actually working.
It is great to add links within posts to other posts that are relevant to what you have written. However, you must still see that each link actually goes where it is supposed to on your site and does not lead to a dead page.
You must look at how these links are organized if you plan on renovating your site or making any substantial changes to it.
Anything that happens on your site might cause some of the old links you have to be deleted, or leave them unable to work properly.
Getting your links to work properly is essential to the success of your site.
This is to appear on search engines but to also keep your site from appearing unprofessional.
7. Create a Landing Page
One idea you should explore is creating a landing page.
This is often the first page that a visitor sees.
A landing page is a part of your site that people access when they click on a link from another page by clicking on a web search link.
The landing page needs to include the basics of what you want to promote.
It should include details on your website and whatever you are highlighting.
It could also include links to a page to order something or a form where someone can enter their email address to get information.
Such a page can help you with producing something attractive and easy for users to access and read.
Why a Landing Page Is So Valuable?
There are many good reasons that a landing page works for a site.
A landing page will help you get more leads through email marketing.
It includes all the key details that you want to share with other people.
A landing page also helps you show that you understand your target audience.
It lets viewers know that you have information about or solutions to their problems and interests.
Use a Great Call to Action
Your landing page must have a strong call to action.
This is the message that you will send out to your readers asking for someone to do business with you.
A call to action triggers emotions in viewers.
It makes them feel as though they cannot live without whatever you are promoting.
As you write your call to action, be sure that it is understandable and unique.
There are a few steps you can use to produce a call to action:
Use great visual flourishes like a picture of whatever you are promoting.
Write copy that stirs a person’s feelings.
The copy can include something that lets people know why what you are offering is so important.
You might say something like “Don’t miss out on this offer” or “Check this out before it’s too late.”
Anything that creates a sense of urgency is always good.
Let the call to action appear prominently on your site.
Allow for a bit of white space around the call to action.
This should be separate from the real content.
Give the customer a sensible timeframe for ordering items.
Do not rush a person into buying something right now. After all, it is not as though your affiliate cookie is going to expire quickly.
People may respond a little better when they notice that a deal has an expiry date or that supplies for a product are limited.
8. Always Disclose Your Affiliation
Let the audience know you are an affiliate with a merchant.
This is actually very important for the success of your campaign.
Your visitors are not dumb.
They may catch on to the fact that you are an affiliate with another business.
You must include a disclosure on your site to confirm that you are indeed working with a merchant or network.
This is all about being transparent in your work.
The disclosure should include a brief statement saying that you are in a program with a merchant or network.
It must tell the audience that you are being compensated for the sales that you generate.
You can say something like “(merchant name) gave me some information on this so I hope you enjoy it” or “Support this site and check out what (merchant name) has to offer”.
Just say something that expresses your transparency while still being friendly.
Adding your disclosure goes a long way toward building trust.
It lets the reader know that you are open about what you are doing and that you are not going to try to hide something.
This makes a real difference in the relationship between you and the potential customer.
Where Should the Disclosure Go?
The disclosure has to be placed in a spot where people will actually notice it.
It does not have to be overly obtrusive.
It just needs to be in a place where people can quickly see and use it.
The disclosure can go on any place on your page.
It can be posted near the end of an individual blog entry or article.
You can put it on the side margin of your site.
It can be placed underneath an “about me” segment or below some social media sharing buttons.
It may appear at the bottom of your website.
It may appear above links that go toward a site map or a contact page.
Just be certain that the disclosure is visible and easy to identify.
It must be placed where people can see it.
Keys for Working With a Disclosure
Some very important details must be used as you plan your disclosure.
Make sure the disclosure is in a place that no one can avoid.
Do not surround your disclosure with ads, graphics, or anything that might keep people from actually noticing it.
Keep the disclosure close to the link or something that triggers your affiliate transaction.
The font or color used for the disclosure must match up with whatever you are using on your site.
Can You Create a Separate Disclosure Page?
Although you have the option to produce your own disclosure page separate from the rest of your work, it is not recommended.
The disclosure has to be immediately available and visible.
It cannot be hidden somewhere on your site.
Whether it is on every page or on a separate link on your site, it must be immediately noticeable and easy for the user to access.
The worst part of producing a disclosure page is that it cannot be something you can brush off and forget about.
You have to provide every bit of data relating to your relationship with someone on that page to ensure that you are giving people all the data.
9. Make Your Site Mobile Responsive
You have been reading about working with a good layout for your affiliate site but you have to also look at the layout that you use for a mobile site.
A quality mobile site should be organized with care.
With more people than ever using mobile websites for various reasons, it only makes sense that you take a careful look at how such a site as this is organized and made ready for use.
The process for producing a great mobile responsive site is important.
You have to plan it out well to get the most responsive and useful site for mobile users to be encouraged to use.
Again, it’s advisable to build a website using WordPress because nowadays almost every WordPress theme is mobile-responsive.
No additional effort is required for optimizing your site for mobile devices.
General Considerations for Your Mobile Site
Getting your mobile site working should be easy to do if you think about a few points.
Look at how well you are organizing your content and if it is spaced out properly. It is often easier to make your mobile site read well if the content is not complicated.
Review how menus can be utilized on a mobile site. A drop-down menu or other pop-up section on the corner of the site may be included to let the user reveal categories or sections they can access.
See that any pictures or other bits of media on your site are formatted well and organized so they are easy to load up. Be sure that whatever you apply on your site can actually run and load up properly without issue.
The process of planning your mobile site will require a lot of trial and error but it should work out well if you just put in enough time to get it all ready and accessible.
Can a Desktop Site Adapt?
The host on which you are producing a desktop site should be checked carefully.
The host might offer a setup whereby the desktop site can be converted to a mobile edition.
Look at how well such a site loads up on a mobile device.
You will have to change your mobile site or even use separate programming set up for it if your existing one struggles to load.
You may be able to link the existing content on your desktop site to your mobile one by using a special feed to move data.
This should offer a simplified and quick to use arrangement.
You always have the option to get outside help for your site when needed.
A coding or design expert can assist you in producing your site.
However, you should be cautious about that outside help.
Think about what you can do first when planning your site while making that online space look attractive.
See what you can do yourself.
It is going to cost you to hire outside help.
Be careful when you get the overall layout of your website ready and open for use.
Be certain that your layout is planned well and that you fully know what you will get out of it.
Are you ready to build your first affiliate website? Feel free to post your question if you have any in the comments below.
I would be more than happy to help you out with the answer. 🙂