Instapage Review 2020: Is $149/Month Landing Page Builder Really Worth It?

Instapage Review Summary

Overall Rating

4 / 5

Instapage allows you to build beautiful and converting landing pages for your online marketing and promotion campaigns with ease. Furthermore, it offers features such as lead capture, email automation, A/B split testing, Instablocks, widgets and much more.

Best Suited For

The entrepreneurs, companies, and enterprises who want to build powerful and converting landing pages, capture leads and run social media ads for their respective businesses.


$149/Month for the Business plan, 
Customized price for the Enterprise plan
(Paid annually with 25% discount)

Free Trial

YES, 14-Day free trial for the plan of your choice


Tyson Quick

Ease of Use

4 / 5


4 / 5


4.5 / 5

Customer Support

4 / 5


3.5 / 5

Value For Money

4 / 5


  • Plenty of good-looking templates
  • Ability to deliver and sell products remotely
  • Easy to use
  • Many publishing and customization options
  • Conversion analytics solution
  • Intuitive drag-and-drop editor
  • Ability to create reusable elements
  • Heatmaps allow you to help optimize your sites
  • 14-Day full featured free trial


  • A limited number of templates, up to 90
  • A single front for both pages and headlines
  • The quality comes with a higher cost


Instapage is the most powerful page builder and specifically designed for creating converting and attention-grabbing landing pages for Ad campaigns, eCommerce store. For the websites and blogs, I recommend Thrive Themes as it's equipped with the most intuitive landing page builder and other commonly used tools and it's pretty straightforward to use.

Welcome to my new post wherein I am going to review a popular landing page builder tool called Instapage.

Launched by Tyson Quick in 2012, Instapage has gained a good momentum among the online entrepreneurs and business owners.

But many people argue a lot about its price that costs a minimum of $149 every month for utilizing its features.

Others are blown away by its features and functionalities it offers for building beautiful landing pages, forms, and powerful sales funnels.

But how do you know if this tool really right for your business?

No worries, in this comprehensive Instapage review, we are going to discuss every aspect of Instapage like how it works, features, pricing, pros, cons and how it compares to LeadPages.

Related: Thrive Themes Review: Why So Much Hype About Them?

What Is Instapage?

What is Instapage

If you are going to collect email or sell products online, you need to use one of the best landing pages.

You have many options, but I think Instapage will help you to achieve your marketing goals within a short time due to its unique features.

This builder is one of the most popular cloud services that allow you to create many landing pages.

Moreover, you do not need a developer to reap the most out of it.

That is, whether you have coding skills or not, you can use it to create landing pages and spur the growth of your business without breaking the bank.

While you can use Instapage to build any landing page, it is perfectly designed for creating webinar pages, thank you pages, and the likes.

Given the number and worth of things that you can use this landing page builder to create, you can see how essential it is to own Instapage these days.

Therefore, if you are serious about collecting more leads or promoting something, you are best placed to choose it.

To know how this page builder can meet your marketing needs and change your experience, think about the features that it offers.

The Key Features of Instapage

Instapage Features

The above brief information is likely tempting for you, particularly if you have been thinking about acquiring a powerful and easy-to-use page builder.

But you likely want to know more and be sure it is what you are looking for.

If you want to know whether this tool is as great as it sounds, let us give you the answer straight away by providing the key features below in detail.

1. A Range of Templates

Instapage templates

Instapage is known for having some of the best templates out there that can suit your needs.

The company claims that it features over 200 templates.

However, when browsing through the available collections, I noted that they are about 80.

Most of these are attractive and can help you to change the look of your landing pages in a way you have never thought before.

However, remember that a few of them are not full landing page templates.

This means you have to do some due diligence to be able to find one that best suits your needs.

Before you choose this page builder, be sure you are not misled by other reviews that suggest it has over 200 templates.

As we have established, some of them do not have such excellent quality.

At the same time, if you know what you need, you should not wish this landing page builder based on this information alone.

Many of these templates have been designed to exceptionally high standards.

What’s more, they cover a wide range of niches, so you will most likely find one of the best suits your needs.

The filters also make things easy for you. You can use them to find the type of templates that you require within no time.

2. Landing Page Editor

Instapage landing page builder

Another exceptional selling point of Instapage is the drag-and-drop editor.

It is appropriate to say that it also makes your choice of template not to be a big issue.

This editor will allow you to produce a high-quality customer-landing page irrespective of the template that you choose.

It does not matter whether you start with any of these or a blank canvas.

In other words, one word that you have to use to describe this editor is ‘freedom.’

If you have been building landing pages for a while, you have heard or talked about the worth of some of the most advanced WordPress page builders.

Do you know that the Instapage page builder will enable you to position your elements on any location that you desire?

That is the reality.

This gives you a reason to choose it over the other advanced options.

Depending on where you come from, you can view this positively or not.

The high degree of total creative freedom allows you to design something that your competitors have not thought about yet.

However, to some people, this can be overwhelming.

Instapage understands this concern, and they have taken the right action to save your time and make your life easy.

As you move your items freely, you will be able to see the software display vital markers and grids.

For that matter, Instapage gives you adequate opportunity to line up your page elements, as you desire.

If you are perfectionists, the fact that this page builder has the grid and other indicators means you will never lack an opportunity to improve your landing pages.

But do not forget you are free to ignore them when you think it is necessary to do so.

Remember that you are able to preview your landing pages as you work in the page builder.

Click the preview button, and you will be able to view it on a new browser tab whenever you want.

But you are still able to get great results without clicking on the button.

The builder is known for having a classic WYSIWYG design interface that ensures that the final design will look as it appears in the editor.

3. Instablocks


Not everyone requires Instablocks, but it is one of the features of Instapage that you may help you to achieve your goals within a short time.

If you know that you will be building multiple landing pages, you need this incredible timesaving feature.

Whether you want to create them for your site or your esteemed clients, you need Instablocks to build a comprehensive library of reusable assets and insert them into your landing pages.

It will help you to create some custom testimonials block.

You can then save them as Instablock and insert the testimonials into your landing page that requires them.

That is not all, though.

You could also use it to make page headers, calls-to-action, footers, and much more.

4. Customization Options

JavaScript CSS customization

If you are like most people who are new to this, you are likely asking right now whether you can customize these vital elements.

The page builder interface can help you here.

When you select an item, you see a few settings and the edit button as well.

For you to see the properties too, click on that particular edit button.

Once that has happened, you can make several other changes that are not present on the floating toolbar.

You can also add custom CSS to the elements of your page to incorporate more specifications to it.

If that is not enough for you, you can add custom JavaScript to change the appearance of the page, as you want.

5. Widgets

Instapage widgets

Use the Instapage widgets if you want to insert more elements into your page designs.

You can achieve that by clicking on a widget button on your Instapage editor’s sidebar menu.

Once you do that, the widget will be dropped onto the canvas, where you can start moving it around your site’s page as you desire.

You will get an improved appearance and content.

Many people think that the widget part is the weakest element of Instapage.

If this element is the most critical feature for you, you may need to consider other better alternatives before you make up your mind.

Divi Builder and Elementor have better landing page widgets.

That does not mean you cannot use Instapage to add first widgets to your landing pages.

Some of them that you can add are headlines, buttons, circles, HTML widgets, images, and paragraphs.

You can also use it to add forms, videos, boxes, and vertical as well as horizontal lines.

If you want to add custom sliders, pricing tables, testimonials, and more, you can use Thrive Content Builder, Beaver Builder, or any other modern WordPress plugins.

But you don’t have to use them if you have Instapage.

Many people combine texts, images, and headline widgets to create these features.

Others who want something more convenient like adding ready-made widgets, however, go for the first option.

You can also save your time by adding different elements, such as pre-built pricing tables.

No doubt one is also not as easy as using ready-made widgets.

In this case, all you do is drag and drop the right elements onto your pages.

With the help of the Intablock feature that we have talked about, you are able to create these elements and then safely save them for reuse.

6. Page Designs

Mobile responsive pages

The demand for mobile-friendly pages is historically high.

To create these useful pages, use Instapage.

You can display as many different versions of landing pages that your visitors can view using various types of phones and desktop devices.

You will enjoy the experience.

However, that is not the case if you want to build a page with two different versions.

As such, if there are elements that you do not wish to mobile users to see, you will only be able to hide them.

Related: BuilderAll Review: A Little Crazy Landing Page And Funnel Builder Tool

Instapage Pricing

I trust you now know whether Instapage is the right option for you.

But if you are still not sure, you have nothing to worry about.

You can try it for 14 days without committing to pay anything.

All you need is to enter your payment details.

This way, you make it possible for the company to bill you without any difficulty once the trial period is over.

If you do not want to pay anything, be sure you cancel it within 14 days.

You shall have enjoyed the experience at no cost.

There are two signup options.

You can try all of them before you decide which one is the most appropriate for you.

The Instapage Business plan is the first option.

Instapage Business Plan

To enjoy this package, sign up and pay either monthly or yearly.

If you go for the annual plan, you will pay an equivalent of $149 per month.

However, In case you choose the monthly alternative, you will pay $199 per month.

What does this mean?

To pay annually, you will have to part away with $1,788 upfront.

You will end up saving 25 percent of the total amount if you compare this with what you would be paying monthly.

If you think that the Business plan does not suit your needs, you are better placed to turn to a customer Enterprise Plan.

Instapage Enterprise Plan

As its name suggests, this one is designed to meet your unique marketing needs.

What’s more, you will also get a custom pricing that fully reflects the nature and type of your configuration.

For you to get this exclusive service, call the sales team with the information on the nature of your needs.

Expect to answer a few questions from them to help them to develop for you the exact product that will help you to achieve your goal with ease.

Once this is done, the team will go ahead and set up your personalized Enterprise plan by following your instructions.

InstaPage vs LeadPages

Instapages vs Leadpages

For you to be able to see the value that you will get from Instapage, let us compare this incredible landing page builder with one of the leading alternatives.

Here, we will weigh it against LeadPages, for many people to know the difference.

If you want a landing page builder that is more focused than the other is, you should choose Instapage.

This means it is exclusively about building the best landing pages.

Leadpages are so different in that other than creating landing pages.

You can use it to develop popups with LeadBoxes.

Other than that, it can allow you to get many leads through SMS.

This means you need to make your decision on the best tool for you by considering your own business needs.

For example, if all that you want is an efficient landing page builder, Instapage is all you require.

Each of these builders has its unique drag-and-drop editors.

However, if you are asking which of them will best give your elements the ideal pixel precision placement, the solution is Instapage.

Leadpages, on the other hand, cannot deliver this because it uses the system of columns and rows.

For that matter, it is not as flexible as Instapage.

Both Instapage and Leadpages have similar widgets, most of which are incredibly useful.

An excellent example of such great widgets that they have is the countdown timers.

Despite the great attribute of both of them, Instapage still stands out in one specific aspect.

It guarantees you additional design capabilities by allowing you to add custom shapes.

Instapage also comes with Heatmaps, which is not the case with LeadPages.

This additional feature ensures you are able to get comprehensive insights about the behavior of your landing pages.

Heatmaps have visualizers that are able to track the movement of your visitors’ mouse.

Moreover, it can track the clicks and the depth of their scrolling.

From these pieces of information, you are able to find the most appropriate ways to optimize your pages.

Another critical component of Instapage is the neat collaboration features that enable you to work with others without any problems.

Through this, you share lots of information with others and get timely feedback from them as well.

Better still, both of them offer you a 14-day free trial.

Is Instapage Worth Its Price?

Overall, if you are able to justify spending at least $149 per month on a landing page builder, I strongly recommend Instapage due to its great features.

Nevertheless, if you were using WordPress, I would recommend to you the Thrive Architect from Thrive Themes, which is affordable and also offers great features.

Even though this is not a great option, you can resort to it if all you only require is to publish a few simple landing pages.

If you are ready for one of the best, nevertheless, you have no option but to choose Instapage and other high-quality landing page builders.

If you want, you can consider Leadpages due to its ability to give you a great experience too.

Bottom Line

Instapage has plenty of attractive features that will interest you.

The valuable features, such as top-class templates that are great for people who want to make quick edits, cannot be ignored.

If you are looking forward to publishing eye-catching landing pages on your WordPress or your domain, Instapage will not disappoint you.

But you can make things easy by making Instapage take care of all your hosting needs.

Are you ready to try Instapage? Click the button below and start your 14-day free trial with Instapage now.

About the author 

Hardik Raval

Hardik is passionate about helping people launch their own online business. He loves to talk about online business ideas, affiliate marketing tools, tips and other sources of residual income available on the internet.

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