How To Build a Successful Affiliate Marketing Website? [10 “Simple” Tips]

If you are aspiring to be an internet marketer, you need to have patience and learn the tricks of the trade as quickly as possible.

Even if you have chosen the right way or direction, it takes time to make your way in these fields.

No doubt, you will have at your disposal different books, e-books, course materials and so on.

But these materials can only guide you theoretically.

To be successful in real practice, you need to slog it out all by yourself.

Here are some essential keys to become a successful Affiliate Marketer and how to build a successful affiliate marketing website.

Related: What Kind of Website Do I Need For Affiliate Marketing? [#2 Is All You Need]

1. Consider Starting A Blog

Consider Starting A Blog
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There are millions who join affiliate programs each day and an equal number of people get discouraged in it.

People, who tend to do so, give up on affiliate marketing easily.

In contrast to this, there are few others who don't give up so easily.

They work hard and manage to identify a few programs that will work for them.

In the course of time, they would have tried different options in succeeding in these programs.

Believe it or not, blog posts or articles are one such option that has been found truly rewarding.

By merely writing articles accurately, there are enough people laughing all the way to their banks.

No doubt, there are other ways to be successful in affiliate marketing.

But not all of them are less expensive than writing articles.

Using articles for these programs, there are marketers raking in thousands of dollars each month.

This is possibly one of the reasons separating successful marketers from the less successful ones.

To make use of your blog posts as an important tool in your affiliate marketing campaign, you need to understand the following finer points.

The Need to Understand What Will Work For You and What Not

Before you settle down to write articles for your websites, you need to clearly understand what your article has to be and what purpose it has to serve.

The articles written should be able to drive you the required traffic to your website. Only when this happens, you can rest assured of a thriving affiliate marketing business. As an affiliate marketer, you need to know where you get this traffic from.

To start with; you can write a few blogs and monitor their progress regularly.

If they are able to bring in good traffic, you can then have more of these blogs.

Make It a Habit to Write Regularly

Make It a Habit to Write Regularly

People who write regularly tend to gain a lot from these methods.

There are few marketers who put in their towels after a few writing attempts.

People like these tend to lose out on their time as well on a great opportunity to be a part of something that can be truly spectacular.

It is indeed very difficult to imagine people doing all the hard work in writing a few articles only to abandon it after a while.

Writing consistently ensures your traffic. And with increased traffic, you are likely to rake in lots of business opportunities.

Use Keywords Appropriately

Use Keywords Appropriately
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Merely writing articles may not always help.

To ensure high traffic, the written articles have to be rich in keywords.

The keywords thus chosen for the purposes have to be selected carefully and used appropriately across various parts of the article.

Using keywords in articles makes it easier for various search engines on the internet to locate them.

Articles that are easy to locate tend to gain large traffic and thus manages to bring in lots of business to its writer.

Related: How To Get More Organic Traffic To Your Website? (20 Free Tips)

2. Leverage The Power of Email Marketing

Leverage The Power of Email Marketing
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The key thing for any online affiliate marketing business is to generate traffic to its website.

No doubt, one can go about this in different ways.

The general way to increase the traffic to your site is to add links of your site to another and through search engines like Google.

In addition to these two methods, there is one more method that is ignored or taken lightly by many marketers is email marketing.

The main motive behind subscriber listing is to build on your subscriber base.

As an affiliate marketing professional, you need to have as many email addresses as possible.

It is not very rare to come across few marketers boasting of thousands of email lists in their subscriber bases and adding on another hundreds to them on a daily basis.

The debatable question in this regard is whether to go for the quality of that list or the actual number of emails.

There are many affiliate marketers who regularly send promotional emails to the list, not clearly explaining the entire process involved.

The effort of these marketers generally goes in vain as receivers of these emails often get agitated or disillusioned with all these events.

The moral of this whole experience is to understand how to take advantage of an impressive subscriber list you possess.

As an affiliate marketer, it is very important for you to choose between the quantity and quality of lists you have before going ahead and working on them.

You have to clearly understand that building a healthy customer relationship is critical in the affiliate marketing business.

Let us consider an example in this regard.

You have a niche product to promote to your email list.

Now, instead of going ahead with your canned version of an email, if you write a personalized version of it, chances are that you will get better responses.

There will definitely be people who would be willing to take your advice and suggestion and join you as a member.

You can always prefer to have a list of 100 subscribers who would respond to you in a timely fashion rather than have a list containing thousands of unresponsive subscribers.

Even if you manage to get a higher conversion rate with a small list, it will be better than a smaller conversion rate from a bigger list.

This should give you a clear picture of what should comprise your list.

You might now ask how to build a healthy subscriber list. The answer is simple.

There are few programs on the internet like 'Advertising Know How’ through which these can be accomplished.

It works by putting your subscription link up or newsletter onto the “thank you” pages of other people. Obviously, you are free to choose the category of your choice.

When someone signs up on the newsletter, they would be taken back to the “thank you” page, where they would be offered with other newsletters to get signed up.

Your credit account gets updated every time a visitor visits the “thank you” page.

What’s more, “Advertising Know How” has its own traffic exchange.

3. Be Visible On The Social Media Sites

how to build a sBe Visible On The Social Media Sites
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As the internet is expanding all the time, one can't ignore its certain features that can be helpful in your affiliate marketing business.

One look at different websites on the internet will give a fair idea of how important certain sites can be in your campaign.

Social networking sites like Facebook, Instagram, Pinterest, YouTube etc are one of those sites.

In the initial stages of their development, social networking sites were never considered to be a platform to kick start an affiliate marketing campaign.

However, a lot of things have changed ever since.

Today, it is one of the important ways to supercharge your affiliate marketing efforts.

One of the major reasons why social networking sites are fast gaining popularity for these activities is that they generate heavy traffic and also acts as a marketing tool that can be diverted to your niche market.

To be successful at affiliate marketing businesses, you need to get the right kind of attention from potential sign-ups.

Social networking sites will help you get that and many more.

What's more, the popularity of these networking sites will not diminish anytime sooner.

All said and done, before you embark on your mission of promoting your affiliate marketing business, you need to understand the terms and conditions of these social networking sites. 

  • You also need to familiarize yourself with all other aspects and tools of these sites.
  • You need to be very clear in what you are promoting through these sites.
  • Try to identify who you are going to target.
  • Approach these social networking sites in a similar way how you would approach your affiliate page for your products.
  • Try to gain confidence and trust of the networking members.
  • Present them with your services or products.  Explain it to them how they work and how it could be useful to them in the short term as well as in long-distance.
  • Another major advantage of using social networking sites for your affiliate marketing business is its ease in usage. All the users can join these sites and are free to use.

As a marketer, all you need to do is to identify the right crop of communities in these sites. Even within these sites, there are lots of ways to promote your products and services.

You can write blogs, participate in discussions, pass on your opinions, and answer questions thrown at you and so on.

In addition to all these possibilities, you can even interact with your fellow affiliate marketers through these forums.

There are different types of social networking sites present on the internet to take advantage of. While few of these sites are designed to use their page as an online scrapbook, other sites will allow you to leave a short message either to an individual member or to a community as a whole.

Affiliate marketing techniques like placing links or adding sales banners can be done in these networking sites.

With every passing day, you should be able to draw a huge network of interested customers ready to be a part of your expanding team.

Related: How To Build a Successful Affiliate Marketing Website?

4. Adopt Content Marketing And Syndication

Content marketing and syndication
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When it comes to websites, content still remains the king.

It is the content that decides the fate of a website.

To remain competitive, bloggers and content creators are constantly looking for fresh and specific content along with themed websites.

If the content is rich in quality, visitors are likely to flock around it and if it gets updated regularly, visitors will come again.

It is generally found that the website’s value gets a boost with a low cost of syndicated content.

It has also been observed that sites that contain multiple pages related to a particular topic, managed to get higher rankings in the search engines as there was a likelihood of finding the content for a given search string.

Writers and content creators are often considered to be online experts as they are able to provide their sites with fresh and relevant content most of the time.

Their sites are also more likely to receive other directory links.

In addition to this, there are few publishers who are willing to provide these creators with free content in return to them using an author box.

Website owners can thus use themed content-based websites.

RSS is fast gaining popularity amongst many bloggers and website owners today. Few of these webmasters have unearthed the hidden potential in these RSS feeds.

By adopting this technology, bloggers can access unlimited free content and that too with very little effort.

Those webmasters, who are intending to use these RSS feeds, can look forward to a number of advantages.

What’s more, a recent feature uploaded in the directory enables webmasters to upload article headlines to their sites.

This could be made possible by adding a javascript into the page.

The biggest plus with these sites is that they get updated regularly.

Webmasters also have the option of adding theme-based RSS feeds to their sites.

This is again made possible through javascripts that will contain article headlines on the article directory.

Furthermore, these article directories tend to have numerous categories, thereby making it easier for webmasters to locate their articles.

They have the liberty to go to a popular article in a category or the one that is most recently published.

Thus, article directories like these and many more can be a useful source for syndication which in turn can fuel your affiliate marketing campaigns.

Thanks to this syndication process, both webmasters and publishers are in a win-win situation.

While the former can be assured of fresh content, the latter can get more exposure to their contents.

There is also a free service provided by Feed2JS, through which webmasters can create dynamic content.

To enable this, you need to enter the RSS source’s URL into its site.

Through this, you can also customize the way the headlines look on your site and can have full control over the content.

5. Don't Ignore The Self Replication

Dont Ignore the Self Replication
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Believe it or not, Self Replication is a vital method to ensure success in any affiliate or marketing programs.

Even though they sound like a biological term or something related to science fiction, they are far from it.

Self Replication is totally different to what it is generally perceived to be.

When it is followed and implemented properly, they can go a long way in ensuring your success in these programs.

So, what exactly are we talking about?

If you are a retailer, selling your products to customers, then the overall sales of your product largely depend on the repeat customers you get as well as the customer support you provide.

However, the situation is slightly different if you are in a business that requires sign-ups or regular recruitment.

It is here you will feel the need to go for replication.

Assuming that you have already shortlisted an affiliate program that you would like to get associated with, and have managed to get some advertisements done for it.

The next step would be to get some sign-ups done under you. At this juncture, you are just getting started with the method of self-replication.  There's a whole lot of work you need to do before the program starts working for you.

As a next step, you need to be in constant touch with your sign-ups. If you fail to do so, you are likely to lose out on a large chunk of such people.  If you manage to retain your sign-ups, it's like winning half the battle.

However, you have to ensure they will give you the support for at least a few weeks from the date of sign-up.

Again, if it doesn't happen; your whole exercise can go in vain. So make sure you are right into it.

The Internet as a medium is very attractive to get some quick sign-ups. All said and done, there are also many online users who indulge in "window shopping".

These users or potential customers, if they can be called so; constantly hop from one program to another assuming that the other would ensure more success to them. In these circumstances, you have very little time to convert them as your real sign-ups.

  • All you have to do is to welcome them to your team and make them feel secure and comfortable.
  • Tell them that they have made the right decision in associating with you.
  • You have to be successful in "igniting" them and get them excited over your set of programs.
  • Pass on your previous successful experiences to them and assure them that they too would stand to gain from it.
  • Last but not the least; do a bit of research on your programs. Find out the areas where your sales can get a boost. Highlight those aspects in your pitch.
  • More importantly, assure your sign-ups that you are always with them and ready to help on any matters related to it.

Ultimately the relationship you share with them will be important to your success.

Related: How To Make Money With Affiliate Marketing Without a Blog or Website?

6. Try Different Affiliate Marketing Tools

how to build a sucTry Different Affiliate Marketing Tools
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If the opinions of experts in affiliate marketing are anything to go by, then identifying and making the best use of essential tools is critical in the overall success of your program.

No doubt, there are virtually countless tools that are at your disposal on the internet.

But the challenging part is in identifying the ones that will suit your programs and will work for you.

What's more, most of these tools available on the internet can be procured for free. Once you have identified the right kind of tools for your needs, the next step would be to learn more about them to stay ahead in the competition.

Given below are a few popular tools that can be helpful to you in your affiliate programs.

Website Creator

If you find it difficult to create a website of your own, then tools like WIX, Site123 or Squarespace are just the right kind for you.

These tools are powerful indeed.

They can help you in creating professionally maintained websites.

What's more, the software will help you streamline the entire process and create an interface that is easy to work with.

WordPress Blog

This one is everyone's favorite free to use blog software.

This program can easily be downloaded onto your server and thereby help you in creating your own set of blogs.

All your blogs can be hosted under your own domain name.

The great thing about these blogs is that they get indexed quickly and get noticed by various search engines.

These blogs can also provide backlinks to your website to achieve higher ranks for itself.

Stat Counter

When you build a website, it becomes important for you to monitor it statistically.

You need to know where you are going wrong and identify those areas where you are doing fine.

You then have to replicate the good things.

To ensure this happens, all you need to do is to copy and paste a code provided by Statcounter from its website.

Keyword Selector

For any SEO campaign, keywords play a vital role.

They can be used in different areas like your page title, ALT tags, your content, Meta tags, and h1 tags and so on.

Proper usage of these keywords will enable the search engines to locate your web pages quickly.

There are a ton of keyword research tools available in the market but SEMRush, Jaaxy, Mangools etc are a few powerful keyword research tools.

Link Building

It is not uncommon for you to maintain a website exclusively for your affiliate marketing purposes.

You can, however, use it in different ways.

The website can be a place where your program products can be reviewed, or as an online mall to sell them directly, and even as a blog that will promote the affiliate programs in its own way.

Irrespective of its mode of usage, you need to maintain a set of backlinks for your programs.

These links can enable you to achieve higher ranks in search engines and get them noticed.

If you manage to achieve these higher rankings, it will work wonders for your programs and eventually for you.

All these tools and many more will definitely help you improve your performance but the key thing is to try them out at least once.

Related: How To Start a Blog For Affiliate Marketing? (In 5 Simple Steps)

7. Choosing the Right Kind of Products

Choosing the Right Kind of Products
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To ensure success and to kick start your affiliate marketing plans, it is necessary for you to choose the right kind of products to sell.

You might have the best of plans to proceed in this business, but to take advantage of it you need to have excellent products as well.

Else, the whole effort would mean nothing.

By advertising or promoting the products through different means, you stand to gain a sizable portion of profit earned.

No doubt, there are thousands of products to choose from; for affiliate programs.

Among popular products to be sold via affiliate programs are information products.

Then there is 'get rich quickly' type of advertisements to lure the novices into these programs.

It is hard to believe, but it's true that selling information products have significant profit levels.

Information products could be any type of e-book or electronic books.

Commissions earned through this can be as high as 75 percent of the sale.

Owing to this high percentage, there are many people who get excited at the prospect and join them.

However, it will be a wise move if you can know more about the product before you start affiliating them.

The product intended to be sold should really be useful to the buyers.

If this is not the case, the affiliate program can collapse within a span of time under the influence of one or two bad reviews.

In addition to the above products, there are few general books that are sold online through affiliate programs.

Most of these books are of type “How to make money via online marketing” and so on.

Books like these generally contain a chapter dedicated to finer details of affiliate marketing.

A couple of other chapters would deal with website building and other promotional aspects.

The rest of the chapters would, however, be all about how to sell the book itself.

The idea behind this would be to earn money by promoting or highlighting the book as an online product.

These situations more often than not lead to the birth of new marketers who will intend to sell these books to other novices in the trade.

While both of them tend to gain very little from this situation, the only person who could make lots of profit is the person who authored it.

The author can, in turn, use his or her experience in one of the chapters to write on subjects like 'How to make money selling books'.

Having said this, there are quite a few helpful books and other informational products that can be considered by would-be marketers to promote.

These books are very informative and can be really useful to general buyers.

It is thus worthwhile spending some time going through such kind of books, before going ahead with them.

The real value of the book will help in its own way during your promotion.

These books are easy to sell and can give good returns to both sellers and buyers alike.

8. Take The Full Advantage of 404 Error Page

Take The Full Advantage of 404 Error Page
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It’s hard to believe that even seasoned affiliate marketers tend to forget to take advantage of the 404 error page in their  affiliate marketing programs.

If you own a website, make sure that you have a customized 404 error page in place. Chances are that you might have to lose out on lots of money if you don’t have one.

Many times we come across this 404 error page while browsing through a site.

However, what would be the typical reaction of most of us be then?

Well, we are more likely to hit the return button and go back to a search engine like Google to find out if there is some other place where we can get the related information. Being an affiliate marketer, you are likely to lose out on lots of sales in these circumstances.

If you have already created a custom 404 error page; you can take advantage of this situation.

Depending upon how you create this 404 error page, you can advantage accordingly.

It is generally observed that there are two distinct advantages in creating a custom 404 error pages.

One of these advantages is that a 404 error page can be used as a sales letter.

The other advantage is to provide an alternative to the web browser in the form of links to different topics or different pages and so on.

What’s more, creating a 404 error page is not all that difficult. All you have to do is to create a PHP page or a simple HTML page, just like it is done on other web pages on your site.

As a next step, you can use the .htaccess file. However, do not forget to add this line of code in the file: ErrorDocument 404 http:// name of the

While creating a custom 404 error pages for your website, you would naturally like it to have the flavor of the website itself. Make sure that the page doesn’t contain a bunch of links.

There are two important reasons for it.

Firstly, having a bunch of links doesn’t look attractive overall and secondly, the potential customers could be confused and might leave the site immediately.

Also, ensure that you have a proper logo in place on the website.

It is worthwhile to think from the perspective of a customer.

Just imagine yourself as a potential customer and imagine what you would like to see.

You can also place ads on your 404 error page.

But before you go ahead and do it; ensure that you have read the terms and conditions of the ads you are going to place.

There are quite a few advertisers who would have some objections in placing their ads on a 404 error page. Make sure that you don’t place such ads on a 404 error page.

No doubt, a typical custom 404 error pages might not be an important essence in your affiliate marketing campaign; but it can go a long way in reducing potential losses in sales.Faff

Related: How To Start a Successful Affiliate Marketing Business?

9. Use Registration Paths

Use registration paths
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Registration paths are possibly the newest methods adopted by marketers to supercharge their efforts in affiliate marketing.

Through websites and through your content you might be able to attract many visitors.

But to be able to funnel your customers into buying your services and products, using the registration path method becomes all the more important.

These days, you will find many successful affiliate marketers turning to the registration path method to take their marketing business to the next higher level.

All of a sudden it has become the next big thing for promoting your business.

In this fast-paced world, being relevant in your approach is very important.

Targeting the right kind of people and selling the right kind of products and services is vital to your business.

To enable this, using registration paths are increasingly found suitable.

In general, registration paths help you to get targeted quality leads and that too in a quick time.

How does this happen? It's actually simple.

To put the things in a nutshell, registration paths enable 'hungry' surfers on the internet to come across your advertisement and get them interested in the same.

In their work, registration paths are quite similar to any search engine. These registration paths manage to collect all the information from visitors and give you the data.

This data can later be assessed and can be made useful in preparing targeted offers to those visitors.

The personalized offers would be of great interest to these visitors who would then be compelled to join your program. There are few online companies indulging in preparing and distributing these paths.

As a marketer, if you want to follow this method, you can always get in touch with such companies.

Professionals in these companies will help you in creating registration paths that will drive customers your way. What's more, there are plenty of registration path solutions on offer these days. Few of them are as follows:

The Arrival of the Customer

On his or her arrival at the site, the customer details will be asked for from the visitors.

The information thus collected is sent into a customized registration path system.

The Customer Being Offered With Choices

On collecting the information, the visitor would be taken to a page that deals with all offers applicable to the given demographic.

Completion of Offer Request by the Buyer

In this section, the visitor confirms his interest level on a particular offer.

In doing so, he would be offered a wide range of products and services pertaining to the offer chosen by him.

In a way, this stage enables the visitor to truly decide if he wants to go ahead with his choice or not.

Thank You Page

Once the details are filled in, the visitor has to click in the 'submit' button.

This will take him to a 'Thank You' page.

On this page the visitor would get his membership and the software for free.

10. Passion and Hunger for Affiliate Marketing

Passion and Hunger for Affiliate Marketing
Photo by from Pexels

One of the silent weapons to succeed in the affiliate marketing business is to possess the burning desire and a passion for it.

No doubt, all of us can succeed in this field.

But to achieve what we aim, we need to work harder and not wait for things to happen.

The primary motive behind every affiliate program is to make more and more money.

But that will not happen unless you do something about it.

Hard work is something that can come handy for both affiliate marketers and aspirants alike.

While affiliate marketers will not improve on their business or remain stagnant over a period of time and aspirants' interest in these programs can fizzle out sooner than later.

To eliminate these possibilities and to make these programs work for you, you have to understand that there is no shortcut here.

Working hard at your plans will definitely yield positive results for you.

This might take a while but once it does, you will realize the value of your efforts.

Your hard work comes with the desire to succeed in these affiliate programs.

Without a high desire level, it’s hard to earn your paychecks in any myriad of affiliate programs.

How badly you need your money and how much regularly you need them will eventually determine your progress in these programs.

If you don’t have the required desire level and wait for things to happen, you are highly placed in a situation where you need to forget it.

Having faith within yourself and exhibiting patience is also vital to your success in affiliate marketing programs.

You need to understand that success will not come your way in a matter of one or two days.

In fact, the best of your ability should always be there at most times.

To become a wealthy affiliate marketer, along with desire you need to learn the basics of this trade.

The quicker you learn, the better it is.


If anybody confronts you with a question as to "what does a successful affiliate marketer do?"

you have to be in a position to answer it quickly and correctly.

If you are able to do that, you are no doubt on the right track.

Bringing all your strengths onto the table also helps.

Your desire levels can come from two different ways.

Either the pleasures of being wealthy very quickly or extreme disgust with a prevailing situation could play their part in taking your desires to the next level.

Affiliate marketing at your own expense can help you evade from your regular boss at the office, can prevent you from getting paid a quarter of what actually you deserve and can also ensure you take a break for a week or so without asking for anybody else’s permission.

What’s more, once you become an expert you can earn anywhere between $100,000 to millions of dollars a year.

Now, isn’t that good enough reason for you to keep pumped up all the time?

Are you struggling to build a website for affiliate marketing? Feel free to let me know in the comments below and I'll be more than happy with any question you might have. 🙂

About the author 

Hardik Raval

Hardik is passionate about helping people launch their own online business. He loves to talk about online business ideas, affiliate marketing tools, tips and other sources of residual income available on the internet.

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