Unbounce Review 2020: Really A Powerful Landing Page Builder?

Unbounce Review Summary

Overall Rating

4 / 5

Unbounce allows anyone to create beautiful and converting landing pages that are customizable and mobile-responsive. In addition to the landing pages, Unbounce also offers to create sticky bars, popups 1-click integration to 100+ tools to drive more conversions.

Best Suited For

The store owners, Saas product owners, agencies and individuals with the need for the landing pages for running PPC Ads, social ads or generating more leads for their respective businesses.


$79/month for the Essential plan, $159/month for the Premium plan and $399+/month Enterprise plan

Free Trial

YES, 14-Day free trial for the plan of your choice


Rick Perreault

Ease of Use

3.5 / 5


4.5 / 5


4.5 / 5

Customer Support

3.5 / 5


3.5 / 5

Value For Money

4.5 / 5


  • Powerful drag & drop page builder
  • Accelerated mobile pages (AMP)
  • A/B split testing
  • Real time editing
  • SEO Management
  • 100+ integrations
  • Publish to domain or WordPress site
  • Access to ThemeForest marketplace
  • Auto image optimizer
  • Free images from Unsplash


  • Only 75 landing pages for the basic (Essential) plan
  • No AMP support in the basic (Essential) plan
  • Pricing could be on a higher side for the beginners


There is no doubt that the Unbounce is one of the best page builder tools in the industry and it offers great value to its customers. It could be a great choice if you want to design the landing pages for an eCommerce store, social Ads, PPC or email marketing campaigns. For WordPress websites and blogs, Thrive Architect From Thrive Themes is the most advanced and powerful page builder.

We have most definitely heard a lot about landing pages, ranging from the articles we read down to the adverts we see on the web.

If you are familiar with landing pages I'm sure you have heard about Unbounce.

Don't worry if you haven't because in this in-depth Unbounce review we are going to discuss everything about this tool.

For example, we will talk about what is Unbounce, how it works, it's features, pricing, and how it compares with other tools such as Instapage.

There are so many questions commonly asked about landing pages, and also so many beliefs.

A couple of them are:

If you change your form button from green to red, will you increase conversions?

If I copy someone else’s landing page, will my conversion rates go up?

Do “trust seals” always increase conversion?

Well, I hope this introduction to landing pages gives you great insight.

Now let's talk about the landing page builder in question today, Unbounce.

Related: Instapage Review 2020: Is $149/Month Landing Page Builder Really Worth It?

What is a Landing Page?

Unbounce Review- What is a Landing Page

A landing page can fundamentally be seen as an independent or self-contained web page for marketing or ad blitz.

Basically, a landing page is where a site visitor “lands” after clicking a link from Twitter, Facebook, Instagram, YouTube, Google, and Bing.

Sample Landing Page

There is a very popular misconception about landing pages.

Most people see landing pages as homepages but please note, landing pages are not homepages.

In contrast to blog or product pages, a landing page’s main source of traffic is ads.

With this understanding of landing pages, we can go on to see the more fundamental things about landing pages.

There are so many basic types of landing pages:

  • Click-Through Landing Page
  • Long-form Sales Landing Page
  • "About Us" Landing Page
  • Squeeze Page
  • Splash Page
  • "Thank You" Landing Page
  • "Coming Soon" Page
  • Pricing Page
  • Lead Capture Page
  • 404 Landing Page
  • Paid Advertising Landing Page
  • "Unsubscribe" Landing Page
  • "Get Started" Landing Page

Here, I will discuss the two fundamental main types.

These types of landing pages are principal and also very amusing.

Lead Generation Landing Pages

This form ordinarily contains various fields and a call-to-action button.

It is used to collect personal information (name, email address, phone number) and set up contact points to create as many “leads” or “prospects” for your business as you can.

Clickthrough Landing Page

This is usually used by SaaS and eCommerce marketers.

They have a simple button as the “call to action” button that sends the visitor into the checkout flow or completes the transaction.

It usually looks like a landing page that shares the benefits and features of your product/service with the call to action button encouraging your customer to try a “free trial”.

Once the button is clicked, they are taken to another landing page that provides pricing details and requires payment details to begin a trial.

Choosing The Best Landing Page

Choosing the best landing page could be as tricky as choosing the right color of shoes to wear on a Monday morning, it could also be as easy as choosing your precise shoe size.

Now that we understand the most important types of landing pages out of the many aforementioned, the question remains: Which is the best for my next campaign and how do I pick?

Start by asking yourself these questions:

What am I trying to achieve with this landing page (Goals)?

What are my pages’ visitors’ trying to achieve (Objectives)?

How did my audience come about this page (What brought them here)?

What actions do I want my audience to take after leaving this page?

These questions should provide insight and direction toward the exact steps you should take in choosing the best landing page that suits your needs.

The moment you discover the page’s goals, try figuring out if it should be a short or long-form landing page.

Don’t worry; I will explain what short or long landing pages are.

Short or Long Form Landing Pages

While short-form landing pages lend themselves well to squeeze landing pages, long-form landing pages are well reserved for sales landing pages, pricing pages, and click-through landing pages.

Now, you should understand that if you have a big ask from your customer, you should think of creating the long-form landing page but otherwise, the best bet is a short-form landing page.

What is Unbounce?

Unbounce Review - What Is Unbounce

The importance of landing pages cannot be overstretched.

Hence, we know that for this level of importance, an equally high level of expertise should be applied in creating one.

Creating a proper landing page could be quite technical; for this reason, there are several tools that will help you in creating one.

Unbounce is one of the best tools for creating landing pages out there.

It is popularly tagged as the conversion platform for marketers.

The name was generated from the concept that visitors don’t bounce but instead convert.

Unbounce also gives you access to a hundred-plus landing page templates, which you can make a choice from.

I find Unbounce very awesome for a whole lot of reasons, most especially its features as we’ll see below.

Related: BuilderAll Review 2020: A Little Crazy Landing Page And Funnel Builder Tool

Key Features of Unbounce

Unbounce Review - Unbounce Features

Unbounce’s great features are what makes it fun and easy to use.

Anyone looking to have that great landing page where you always get visitors to convert should definitely check out Unbounce.

Here are the key features Unbounce offers:

1. Access To 100+ Templates

Unbounce offers a large number of templates giving you a great variety to choose from.

The templates are usually divided into about ten campaign types:

  • Books
  • E-books
  • Webinar
  • Coming soon
  • Sales pages
  • Online courses
  • Lead generation
  • Click-through
  • Events
  • Products

2. Easy To Use Drag-And-Drop Editor

Unbounce has a very strong editor when dealing with flexibility and control over mobile design.

So, whether you’re building a page from scratch or using one of the templates, your next stop is the landing page builder.

Also, Unbounce’s drag-and-drop editor ensures you are not limited to a pre-made row/column grid-like page builder.

It essentially means you can drag elements wherever you want them.

3. 100+ Integrations

Unbounce offers a good array of integration options.

Depending on your use, you will probably want to integrate with your CRM, webinar service and so on.

Unbounce offers 100-plus in-app integrations with various tools and systems.

A couple of them are listed below:

  • Email
  • Call tracking
  • Chat
  • CRM
  • Education
  • Webinar
  • Social
  • Utilities
  • Marketing automation
  • Analytics
  • Customer support
  • Optimization

4. Mobile Responsive Pages

Most pages you create using Unbounce will be responsive.

Responsive pages are becoming increasingly important as mobile browsing becomes more known.

When a page doesn’t show up correctly on a mobile device, conversion rates suffer for it.

Unbounce factors in mobile responsiveness as a key component of the content builder.

5. Many More Features

Unbounce offers a lot more other features:

  • A/B testing (Split testing)
  • Integrated conversion analysis
  • Dynamic text replacement to customize landing pages based on your audience’s search terms.
    Publish to WordPress or your custom domain name
  • Design notification bars in addition to landing pages

How To Use Unbounce?

Unbounce Review - How To Use Unbounce

After so much insight on the types of landing pages and the importance of Unbounce in the creation of landing pages, we need to know the exact way Unbounce works that is, how Unbounce is integrated into a website.

Please note:

"Unbounce wasn’t created for building websites, but to create landing pages".

You should build a nice site on another platform, and then use Unbounce to develop marketing campaigns to sell their product/service, etc.

Unbounce can also be integrated into your WordPress site using a WordPress plugin.

This will integrate the Unbounce page into your WordPress site creating LP that is identically branded to your site and can be found by the main or sub-navigation.

Unbounce Pricing

Unbounce Review - Unbounce Pricing

Unbounce offers three basic plans: Essential, Premium and Enterprise.

Don’t get scared by the names, they are basically just different plans with peculiar features.

The Essential plan is the lowest, followed by the Premium and then the Enterprise.

Here, I will discuss the different plans and the peculiar features of each of them.

Starting from the lowest:

1. Essential Plan ($99 monthly and $79 annual billing)

The great thing about the essential plan is that it provides you with every single thing that you need to build, test and optimize for higher conversions.

The essential plan is a great choice if you are a newbie or if you own a small business.

The plan offers the following:

75 Published Landing Pages:

Unbounce offers these customized landing pages that are already built to convert.

On the other hand, Unbounce also provides the opportunity to make simple adjustments to the pages to suit your needs (The use of the drag-and-drop editor).

8 Popups and Sticky Bars:

Isn’t it so invigorating to have messages displayed to your site visitors and readers? This tool gives you the great ability to design any form of Popups and Sticky bars on your pages.

Customizable Templates:

The Essential plan also offers you 100+ templates for you to make a selection from depending on your taste.

WordPress Integration:

Using the Unbounce WordPress plugin, you can publish Unbounce landing pages to any WordPress site.

Unlimited Domains:

This offer is so cool as it gives unlimited domains, helping you manage all landing pages, popups and sticky bars in just one place.

Other features this plan offers are:

  • Free Professional Photos from Unsplash
  • Dynamic Text Replacement
  • A/B Testing
  • Zapier Integration
  • HubSpot Integration
  • Infusionsoft Integration
  • Customer Support
  • Google Single Sign-On (SSO)
  • Unlimited Users
  • Speed Boost
  • GDPR Compliance
  • 2FA (Two-Factor Authentication)
  • SSL Encryption

2. Premium Plan ($199 monthly and $159 annual billing):

The premium plan is a step higher than that of the essential plan.

With this plan, you stand to get everything in the essential plan and even more.

This plan is the best bet for a fast growing business.

The features of the plan are:

Client Sub-Accounts:

This feature helps you manage your customers from a single account.

It also allows you to group your campaigns, set multi-user permission, copy landing pages, popups, and sticky bars between accounts.

Launch Scheduling:

This plan helps you keep your landing pages, popups, and bars in order.

Launch Scheduling like the word implies helps you launch (landing pages, popups, and bars) at a particular time.

Salesforce Integration:

This feature includes all other integration in the essential plan, and also allows you to automatically send your Unbounce leads to Salesforce.

Marketo Integration:

Just like the Salesforce Integration, the Marketo Integration offers the same benefits.

AMP Landing Page:

Accelerated Mobile Page (AMP) helps reduce the mobile page load and time and thereby, increases the experience of mobile users.

Other features this plan offers are:

  • 150 Published Landing Pages
  • 16 Popups and Sticky Bars
  • Advanced Popup and Sticky Bar Targeting

3. Enterprise Plan ($499 monthly and $399 USD annual billing):

If you own a large business or “enterprise”, this plan is the right plan for you to maximize the goals of your landing page.

This plan offers:

Customer Success Manager:

Unbounce places you under a Dedicated Customer Success Manager.

This Manager helps you achieve a number of things.

They include:

  • Penalized onboard training
  • Ensuring best practices
  • Personal support
  • Notifications for new release features

CTAConf Ticket:

This feature is amazing, as it gives you complete and discounted access to Unbounce Call to Action Conference events.

The CTAConf is where you gain actionable insights from the world’s leading and conversion optimization experts.

Audit Logs:

Just like the word “Audit” implies, you are allowed to have a record of user activity in your account.

Audit logs help you easily export reports in case of any sort of review.

Page Migration Service:

This feature will definitely blow your mind.

The Page Migration Service allows you to transfer your live page from other landing page services to Unbounce without any sort of change with the stats (visitors, conversion and the likes).

Dedicated Launch Specialist:

These specialists will help you all the way through.

The launch specialists will guide you through the entire setup and early training sessions.

Other features this plan offers are:

  • 375+ Published Landing Pages
  • 40+ Popups and Sticky Bars
  • Unbounce is a conversion tool that helps you get the best from your online marketing campaigns

The whole thing boils down to getting more leads and bringing in customers, so the plan you choose should be according to your goals and your budget.

 Unbounce vs Instapage

Unbounce vs Instapage

Instapage is just another tool for creating landing pages.

Instapage also allows you to turn ad clicks into conversions.

This “post-click automation platform” helps you build landing pages for your online promotion and marketing campaigns.

With this basic knowledge of Instapage, let’s compare and contrast the basic features of Unbounce and Instapage.

1. Templates


Unbounce gives you access to over 100 “ready to use” templates, which you can choose from to create your landing pages, popups and sticky bars.

Although, this could make you quite indecisive, but remarkably, you’ve got a lot to choose from!

Unbounce templates are cleverly divided into about ten campaign types:

  • Sales Pages
  • Webinar
  • E-course
  • Lead generation
  • Books
  • E-book
  • Products
  • Click-through
  • Events
  • Coming Soon


Instapage also offers about 100+ templates for your landing pages to increase conversions.

Instapage’s templates are divided into about eight categories.

These categories are:

  • E-book
  • Click-through
  • Thank you
  • Webinar
  • Two-step
  • App
  • Lead generation
  • Event

One awesome thing about these templates is that they incorporated some sort of wireframe-like template which is great for beginners.

My Conclusion:

Although Instapage templates are neat, with present-day looks and amazing designs, but Unbounce’s great finishing looks way better.

So if I were to make a choice based on this, I’d go for Unbounce all the way!

2. The Drag-And-Drop Editor


Unbounce has the most amazing drag-and-drop editor.

Unbounce allows you “drag-and-drop” elements to anywhere you want them on your landing page, popup or sticky bars.

Unbounce’s drag-and-drop editor ensures you are not limited to a pre-made row/column grid like a page builder.

You can drag and drop elements like text boxes, page sections, images, forms, social widgets, and CTA buttons.

The editor allows you to use advanced features like lightboxes, embedded videos and almost any type of custom HTML.

With this drag-and-drop editor, you get the ability to fully customize the mobile version of your landing page and this editor also makes it really easy to add your own JavaScript or CSS.


Instapage editor also allows you to drag and drop elements to any spot on the canvas.

You can also create dedicated Accelerated Mobile Pages (AMP) designs on the highest level. Instapage’s editor helps you create and update post-click pages, streamline the review process with real-time collaboration and ensure brand compliance with precision design features.

With this drag and drop editor, you can edit your template.

Each element can be styled further and for certain elements like forms, you can set up integrations with other services.

My Conclusion:

Unbounce’s editor is great for developers and designers because it has more advanced options, while Instapage is great for designers because it’s focused more on visual design.

3. Pricing

Earlier in this Unbounce review, much has been said about its pricing.

Let’s take a quick dive into the rudiments of Instapage’s pricing.

Instapage basically has three plans just like Unbounce:

  • The Free Plan
  • Business Plan
  • Enterprise Plan

To access the free plan, you have to make sure you check through the website well.

The Business Plan costs $199 per month (monthly pricing) and $149 per month for annual pricing.

The Enterprise Plan offers you a whole lot of features customized for your unique needs.

The Enterprise Plan offers (all but not limited to):

  • Postclick Score
  • AdMap
  • Thor Render Engine (Speed Boost)
  • Instablocks
  • Multi-Step Forms
  • Server-Side A/B Testing
  • Heatmaps
  • Conversion Analytics
  • Dynamic Text Replacements
  • Zapier Integration

Price Comparison:

I will be using about two basic factors to compare and contrast:

Instapage allows you to access premium features freely for 14 days and Unbounce also offers a 14-day trial period (you will not be required to enter your credit card number).

Instapage charges a year’s worth of subscription-free while Unbounce lets you choose between paying a year’s subscription upfront (and get a 20% discount on the annual plan) or go for the monthly subscription.

My Conclusion:

Unbounce offers pretty amazing features for a decent price, while Instapage is just a little bit more expensive.

The 14-day trial period Unbounce offers is beyond awesome, it’s mind-blowing!

If I were to make a choice, I’d go for Unbounce.

Bottom Line

Everything that we talked about in this Unbounce review should give you an idea about whether this tool is the right choice for you or not.

If you are in a need for converting and beautiful landing pages for your business, you should certainly try out Unbounce.

If you have any doubts about whether it has all the options that you need then you have full 14 days to try.

Make the most of that time and if you are still not satisfied don't upgrade to the paid plan.

I'm sure you will definitely find exactly what you need but of course, the last call is always yours.

If you are ready to try out Unbounce then simply click the button below and get instant access to the world's most powerful landing page builder tool. 🙂

About the author 

Hardik Raval

Hardik is passionate about helping people launch their own online business. He loves to talk about online business ideas, affiliate marketing tools, tips and other sources of residual income available on the internet.

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