What is ClickFunnels? Overview, Pricing and Features

ClickFunnels Review Summary

Overall Rating

4.5 / 5

ClickFunnels is a powerful sales funnel builder that can help you build a business where you can market, sell and deliver your products and services online.

Best Suited For

The people who want to launch any type of online business like sales website, landing pages, eCommerce store, membership sites, online courses etc.


Start at $97/month for 20-funnels plan, $297/month for platinum plan, and $1,497/month for collective plan

Free Trial

Yes, 14-day free trial (credit card required)


Russell Brunson

Ease of Use

4.5 / 5


4.5 / 5


4.5 / 5

Customer Support

4.5 / 5


4.5 / 5

Value For Money

4.5 / 5


  • Easy-to-use user interface
  • Create any type of sales funnel
  • Highly customizable components
  • Powerful drag-and-drop funnel builder
  • Pre-built template library
  • In-built email marketing solution
  • A/B split testing
  • A wide range of integrations
  • A single click go live
  • In-depth tracking and analysis


  • Too many features could become overwhelming
  • Pricing could be on a higher side for the beginners


ClickFunnels needs no introduction and undoubtedly it's one of the most powerful all-in-one marketing tool suite in the industry. The founder Russell Brunson is a successful entrepreneur and his team has worked really hard to develop this most sophisticated funnel builder ever. Clickfunnels highly recommend for anyone who wants to launch any type of online business from the grounds up and make it profitable.

Are you planning to start your own online business or someone who is confused about whether you really need a sales funnel for your business?

I'm sure you probably have heard about ClickFunnels.

Before I talk more about what is ClickFunnels and other aspects of this tool it's really important to understand the concept of sales funnels (also referred to as marketing funnels).


The entire concept and purpose of ClickFunnels revolve around the sales funnels.

In simple words, ClickFunnels will help you create simple and complex sales funnels for your business.

I'm sure many of you might not already know about what are sales funnels and that's completely fine.

We are going to explore everything about sales funnels and ClickFunnels shortly.

Let me ask you a simple question?

Do you capture the email address or other details of your visitors on your website?

Well, in that case, whether you know it or not you already have a simple sales funnel on your website!

Who Founded ClickFunnels?

Who Founded ClickFunnels
Image source - expertsecrets.com

Ever since it was launched there is so much hype about it everywhere.

It's because the product belongs to Russell Brunson who is famous for his best-selling books "Dot Com Secrets" and "Expert Secrets".

I believe whether you really need a sales funnel for your business or not, you should get yourself familiarize with it.

Many people claim that they were able to launch successful online businesses just by creating simple sales funnels using this platform.

Well, really?

We will find it out soon.

Let's start with an introduction to the sales funnels.

What Is a Sales Funnel?

What Is a Sales Funnel
Image credit - https://chatbotnewsdaily.com

Here is the simple definition of the sales funnel.

"The sales funnel is a path that your visitors follow while purchasing the products or services from your website."

The definition may sound very simple but it can involve a lot of processing behind the scenes depending upon the complexity of your sales funnel.

A typical sales funnel has four process phases, Awareness, Interest, Decision, and Action.

Awareness Phase: It's the first step where the prospects become aware of the existence of a solution

Interest Phase: In this step, the prospects demonstrate an interest in your products or services by doing the research

Evaluation Phase: Here the prospects may examine the other similar solutions from your competitors in your area before making a final buying decision

Action Phase: It's a final decision where the prospects purchase the goods or services and become your customers.

Building a sales funnel manually can take a lot of time and that's where ClickFunnels comes into the picture.

What Is ClickFunnels?

What is clickfunnels
Image source - www.30days.com

Developed by Russell Brunson and his team, ClickFunnels is a tool that simplifies the entire process of online marketing like promoting, selling and delivering by offering the pre-built funnel options to the users.

It's one of its kind tools that has all the core elements you will ever need for creating effective marketing or sales funnel.

That will not only enable you to create the marketing funnels from the ground up but also save you a lot of time as so much functionality is pre-built.

Traditionally, you might have to do everything for setting up your online business manually, for example, website hosting, landing pages, email autoresponders, payments, etc.

If you are selling something online you might have to deal with the various payment systems, customer support and what not.

If you put together all these stuff that you need even before making any money out of your site, it will become too expensive and hard to manage.

It's an All-in-One Marketing Automation Solution

With, ClickFunnels you'll get all these systems inside your membership area as a unified package so that you won't have to manage them manually.

And this is just the tip of the iceberg, there is so much more inside ClickFunnels that will help you create any type of online business you want.

What I like the most about ClickFunnels is that you are more likely to find the in-built funnel template for almost any kind of sales funnel you might want to create.

As long as you are clear about what type of funnel you want to build, you find one inside just right for you.

However, ClickFunnels is not the only tool that offers such functionality, there are many more good alternatives to ClickFunnels that offers powerful funnel builders.

We will talk about the best alternatives to ClickFunnels later in this post.

What Can ClickFunnels Do?

What Can Clickfunnels Do
Image source - onefunnelaway.com

The real question, what does ClickFunnels do and how it can help your business?

Well, there are several different types of powerful funnels that you can design, build and organize with ClickFunnels.

Setting up your sales funnel could be much faster as it is going to save you a lot of time and effort in building the funnels from scratch.

Create Any Type of Funnel

There is much more to building your sales funnel with ClickFunnels than you think.

  • What kind of funnel do you need for your business? Is it a webinar, sales, membership site, online course?
  • Are you interested in selling your products or services from your own website without any hassle?
  • Want to build a simple opt-in form that can capture the email address of your website visitor?
  • Do you want to sell a subscription-based service?
  • Planning to sell an eBook or video tutorial?

You have a ton of options to create the funnel of your choice from scratch and make your online business a success.

Choose From a Library of Pre-Built Templates

And as I just mentioned, you are more likely to find the perfect funnel for your business from a large library of funnel templates.

All you have to do is to choose the one from a variety of pre-built sales funnels that best suits your business needs.

Next, start building your sales funnel with powerful drag and drop funnel builder and start generating revenue from your online business.

A/B Split Testing

If you already run an online business you know that there are many factors on your websites that lead to good or bad user experience.

You may want to continue using the design that gives the best experience to the users and get rid of the one that is not performing.

A/B split testing is a separate phase in ClickFunnels where you will be easily able to identify the templates that are really engaging and gives the best user experience.

Integrating the various graphics, animation and video elements to your pages are as easy as adding the sugar to your coffee!

Then perform the A/B split testing on them to discover what works and what doesn't!

Anyone should be able to do all this stuff easily as you will never need any technical or programming skills.

What is ClickFunnels Used For?

ClickFunnels will help you build the powerful landing pages and funnels for your business but what kind of funnel will you need for your business will completely depend upon you.

It offers a feature-rich interface to create the converting landing pages, sales funnels, web pages, membership sites, online courses, digital products, online stores, etc.

Furthermore, it comes with an in-built email marketing solution with support for email automation.

It is equipped with the conversion tracking tools that will help you identify the pages that convert the most.

Take advantage of the 14-day free trial to explore everything you would probably want to know about ClickFunnels.

Pay for it only when you feel that it offers every tool and integration that you will need for your business.

Each individual and company may have different requirements, industry, employee size, and clients.

There are other aspects of the business that you should consider while buying any software solution for your business like finances, integrations, customer support, etc.

Based on that it requires a system that can be personalized depending upon all these factors.

So it becomes essential to understand what you expect from ClickFunnels for your business.

Read the reviews online and try to understand whether it offers all the functionalities and tools that you will need for your business requirements.

Is there any industry-specific functionality that you are looking for?

I would not jump right into purchasing it.

Rather I would take my time to evaluate everything that ClickFunnels has to offer for my online business.

Does ClickFunnels Host Your Website?

Website is seen as a natural choice when someone plans to launch an online business.

Having your own website is crucial when you are starting any type of business online.

Even if you are running a small business offline, having your own website will add more credibility and trust to your existence.

You will get a dedicated address (www.your-business.com) that can be found by anyone worldwide and a place to engage with your customers.

Just like your physical address, the website could become your online identity.

If you know anything about ClickFunnels, I'm sure you would have asked these questions to yourself.

  • Does ClickFunnels host your website o do you need both?
  • Which option is better, a website or ClickFunnels?
  • And most importantly, do I even need a website anymore?

Here are the answers to the above questions.

In order to launch a funnel, you will not necessarily need your own domain name as it can be hosted at ClickFunnels as a subdomain (for example, https://yourbusiness.clickfunnels.com).

However, I would always prefer to have my own website as well in addition to the funnel that is hosted at ClickFunnels.

I would set up a simple website with a couple of pages, list down all the products and services and point them to the respective funnels.

Even for that, you won't have to look beyond ClickFunnels as it offers one free domain and installs an SSL certificate on it for you.

What Does ClickFunnels Cost?

The ClickFunnels pricing is a matter of debate for many, a few find it too overpriced and others don't stop adoring its features and say it justifies what it offers.

Here is how the ClickFunnels pricing works:

The ClickFunnels come with two pricing plans, $97/month and $297/month.

Both the plans come with a 14-day free trial, so you will have enough time to explore all the features that are part of your chosen package.

You shouldn't be in a hurry to start your subscription until you realize you will get the value out of your investments.

Surprisingly there is no specific name given to the plan at $97/month, they call it 20k Monthly Visits plan.

Here is the breakdown of the features that you can get with both the plans.

20k Monthly Visits Plan

There is a major difference between the pricing of the plans here and so the features that come along.

With 20k Monthly Visits plan you will be able to create 20 funnels, 100 pages and drive 20000 monthly visitors to your site.

The 20k Monthly Visits plan will work for most of the small to medium-sized businesses.

Etison Suite Plan

With Etison Suite plan that is priced at $297/month, you will be able to create unlimited funnels, pages and drive unlimited traffic to your site.

But as you can see, if you want to take advantage of the real features of the ClickFunnels, they are pushing you hard to go for the $297/month plan.

The Actionatics and Backpack are the two premium features that are part of Etison Suite plan and where the real power of ClickFunnels lies.

I understand, it's a huge price difference and honestly, the Etison Suite plan could be costly for most of the users.

Ultimately, the decision is up to you, there is no right or wrong here.

Just be mindful while choosing the right package based on your business needs.

In my opinion, it makes sense to start with 20k monthly visit plan and upgrade further once you start generating revenue from your funnel.

Is ClickFunnels a CRM?

There are many people out there who believe that ClickFunnels is a CRM solution.

In reality, it is not, rather it's a marketing automation platform with CRM capabilities.

What is CRM?

CRM basically stands for Customer Relationship Management System that is mainly focused on playing with customers' information and data.

Through the CRM system, customer relationship managers can keep track of their communications with clients.

That kind of tracking helps them to target future opportunities with the same clients and serve with them for a longer period of time.

With a CRM system in place, you can automate a few things, for example, notifications, calls, meeting schedules, etc by utilizing the customers' data.

There is much more that the CRM system can do, basically it's sole purpose is to manage the activities related to the customers based on the available data.

What is ClickFunnels?

They are clearly mentioning in their official blog that ClickFunnels is not a CRM, rather it's a marketing automation platform.

Marketing automation is all about automating the repetitive tasks that help generate more leads for the business such as sending emails and posting on social media.

That way marketing teams can not only work efficiently but also they can offer a more personalized experience to their clients.

The real question is, what's the difference between CRM and marketing automation?

It's is like asking what is the difference between your sales and marketing team.

Both the systems are built with different purposes and goals in mind and offer different benefits.

ClickFunnels Examples

I am sure before taking a step further in getting into the ClickFunnels subscription, you might be interested in taking a look at the websites that are already built with ClickFunnels.

By looking at other successful Clickfunnels examples you might feel inspired and take your first step towards launching your own sales funnel.

Furthermore, it can even help you understand what kind of websites, pages or funnels you can build using this tool.

That's why I decided to include Clickfunnels examples section in this post.

Here are a few examples of the successful websites that are built using ClickFunnels platform.

1. Activation Products

Activation Products is an online store that delivers the premium products and supplements using the purest, most potent natural ingredients found on Earth.

2. Enlightened Beings

Enlightened Beings is a web portal on meditation best practices for living a happier, healthier life and guided meditation benefits and techniques for relaxation.

3. Diverticulitis Pain Free Foods

It's an online store that offers a solution for diverticulitis infection by resetting diet using food chart, transitions and digestive control.

4. Dr. Michael Murray

Dr. Michael Murray, one of the world's leading authorities on Natural Medicine, has published over 30 books on natural health, remedies, nutrition, and healing.

5. Real Estate Investing Software

Real Estate Investing Software that helps generate more leads and close deals quickly using powerful tools like Real Estate CRM, Repair estimator, real estate websites and much more.

You can find the full list of websites built with Clickfunnels here.

ClickFunnels vs Shopify

Ever since people started building the online stores, more and more people have been asking this question, "ClickFunnels or Shopify for dropshipping?"

Both platforms allow you to create powerful online stores, so it becomes essential to understand the difference between the two.

About Shopify

There is no doubt that when it comes to creating an eCommerce website of any size, Shopify is the first and preferred choice by many.

The platform facilitates the selling of both physical and digital goods.

It offers a ton of resources and tools that can help you set up your online store quickly and run efficiently.

About ClickFunnels

As I mentioned earlier, ClickFunnels is a marketing automation platform that offers capabilities to create an online store.

But in my opinion, ClickFunnels will work great for either free offers or a small store that sells a limited number of products or services online.

It could be a good choice if you have a small team to manage your entire eCommerce business.

The Difference

The biggest difference here is that when it comes to creating dropshipping stores or other types of eCommerce stores, Shopify offers more powerful features and capabilities.

The Shopify is a store builder tool that lets you control a large number of products and customers.

It makes sense to go for Shopify if you are planning to launch a heavy e-commerce store that is supposed to receive a large number of orders from a wider audience.

Whereas, if your primary purpose of launching an online business is to use the marketing automation and have fewer products to sell online, choosing the ClickFunnels would be the wiser decision.

It is safe to say that both the options could be extremely valuable and vital for your dropshipping store.

Clickfunnels Alternatives

If you are like me, you might already be overwhelmed by all the features that ClickFunnels offers!

ClickFunnels is one of its kind funnel builder tools and an all-in-one solution for marketing automation.

However, it's not the only tool that offers marketing automation, there are many ClickFunnels alternatives that are more or less offers the same kind of capabilities.

Many of them even offer cheaper pricing plans compared to ClickFunnels.

Here are the top ten ClickFunnels alternatives that you can try:

1. Kyvio

Kyvio is a hot tool that lets you create profitable membership websites, online courses, webinar funnels, sales funnels, lead generation funnels, set up your email marketing and much more quickly and easily.

Kyvio even offers a $1 free trial that gives you enough time to explore all the features inside the membership area.

2. Unbounce

Unbounce offers a powerful drag-and-drop builder for designing the beautiful landing pages that are conversion optimized.

It's used by many individuals, marketing teams and agencies.

3. BuilderAll

BuilderAll is an online business and digital marketing platform that allows you to create converting landing pages and sales funnels.

Moreover, it has it's own its own standalone email marketing service called MailingBoss.

4. Instapage

Instapage is the platform more focused towards creating the advertising funnels that are personalized and optimized for the conversions.

It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more!

5. Thrive Themes

Thrive Themes offers an intuitive drag-and-drop page builder called "Thrive Architect" that is used by many entrepreneurs and bloggers.

They offer many more powerful products apart from the page builder like WordPress themes and plugins that offers speed, readability, and clarity.

6. Kartra

Kart​ra is an all-in-one business platform that marketing automation platform quite similar to ClickFunnels.

Basically, you will be able to create landing pages, membership sites, sales pages, and online courses easily.

It also offers email marketing and payments systems all inside a single place.

7. Lead Pages

LeadPages is more than just a landing page builder that is primary can be used to design the converting opt-in pages for capturing the email addresses of the website visitors.

It offers easy A/B split testing, built-in analytics and integrates well with so many other systems.

8. ConvertKit

ConvertKit is an email marketing platform that integrates marketing automation that is simple yet powerful.

With Convertkit's visual automation builder you can create the powerful, targeted and automated funnels that will help you stay focused on growing your online business.

9. GetResponse

GetResponse is another popular email marketing platform that has an in-built page builder for designing the landing pages and opt-in forms.

Furthermore, inside GetResponse dashboard you can create sales funnels, webinar funnels, email autoresponders, etc easily and quickly.

10. 10 Minute Funnels

10 Minutes Funnels is an affordable marketing funnel builder that will allow you to create the professional-looking landing pages in minutes.

In addition to the landing pages, you will be able to create the opt-in pages, sales pages, order forms, traditional home pages and thank you pages, etc.

Is ClickFunnels Legitimate?

I would be pretty straight to the answer, "YES".

ClickFunnels is definitely a legitimate tool that will help you create an online business from scratch.

I know the pricing can be an issue for most of the people but as such, it comes with a lot of features.

As I just showed you above, there are countless examples of people who have launched their successful online business by utilizing this funnel builder platform.

Here are a few common questions that I frequently get asked by my readers and subscribers.

Is ClickFunnels a scam? No

Do you need to work hard to see the real results? Yes

Is it a get rich quick program? No

Can you make money with Clickfunnels? Yes, and there are a large number of people doing so.

Does ClickFunnels have an affiliate program? YES, ClickFunnels has a lucrative affiliate program and many marketers are making decent passive income simply by promoting it.

Still, I would recommend you to do your own research and see if it has everything you need for building your online business with it.


Let me share my final thoughts over ClickFunnels and help you decide whether it could be the right place for you to launch your online business.

I would highly recommend anyone who wants to try out ClickFunnels read Russell Brunson's popular books DotCom Secrets and Expert Secrets.

Russell Brunson is a man of words and actions, plus his and his team's ethics are of the highest level.

Simply signing up with ClickFunnels won't give the immediate results, you may have to work hard to promote your business after launching it with ClickFunnels.

They have a large knowledge base of tutorials and even you will find a ton of free training on how to get started with ClickFunnels online.

Ready to launch your first online business with ClickFunnels?

Feel free to share your ideas on the type of business you are planning to build with ClickFunnels. 🙂


I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

About the author 

Hardik Raval

Hardik is passionate about helping people launch their own online business. He loves to talk about online business ideas, affiliate marketing tools, tips and other sources of residual income available on the internet.

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