If you want to build your online business around affiliate marketing, the most important aspect to focus on is the design of your website.
When you first begin your online business, you may question yourself if you even need to have an affiliate marketing website to help your business grow.
Personally, I would tell anyone who wants to have an online business with affiliate marketing that they need a website.
This move will help you mainstream the way you promote your products, but also ensure the longevity of your business.
What Kind of Website Do You Need For Affiliate Marketing?
The next question you may ask would be - what kind of website do I need for affiliate marketing?
Here are the seven types of websites that are suitable for online affiliate marketing businesses.
- A landing page
- A Sales Funnel
- A Niche Blog
- A Product Review Site
- An Opt-In Page
- A Coupon Site
- A Price Comparison Website
You do not have to make all of these websites for your business; however, you should have at least one main site (could be a blog) with an opt-in page to collect emails from potential clients.
Continue reading to find more information on each website type.
1. Landing Page
When you are into affiliate marketing, you would use a landing page as a sole page during an advertising or marketing campaign.
This page is where your potential client ends up after they have clicked on a link - whether it’s from Twitter, email, or ads on Youtube, Bing, Google, Facebook, etc.
Most web pages encourage potential clients to explore their pages and become interested in more than one product - however, a landing page encourages sole interest in a product or event.
It is usually called call to action or CTA.
This is one of the greatest choices you can make when it comes to increasing your marketing campaign conversions and also can potentially lower the cost for a sale or lead.
Landing pages have many elements that make it so effective.
- A page that is all about what you’re offering
- A set of images that show what you’re offering
- Ability to deliver the offer via a thank you page
- A headline and writing that convinces the visitor that giving you their email and other contact information to receive more information on the product deal is good
- The ability for visitors to leave you their contact information - email, phone, etc
- A call to action where you invite visitors to follow your blog, subscribe to it and receive other offers
2. Sales Funnel
The Sales Funnel is nothing but the path that visitors to your website take when they are trying to find your product or service and as visitors move through the sales funnel, it begins to narrow the further they get.
This is due to the fact that there is more competition at the beginning of the funnel than at the ending, and this is due to the fact that you need to start targeting your messaging as visitors move further down.
The four stages of the Sales Funnel are; Awareness, Interest, Decision, and Action - AIDA.
This represents the mindset that your potential client is in when they are making their decision.
When you see the potential client is in any of these stages, make sure you tailor your approach to each, as you always want to send the correct signals, every time.
You wouldn’t want your waiter asking you if you want dessert before you even had a chance to order appetizers or a drink.
Look at each stage of the sales funnel closely.
At this moment, that is when you know that you have caught the imagination and attention of someone. It could’ve been anything - a tweet, Facebook post, Google search, etc.
Your potential client soon becomes aware of who you are and what your business does on the whole - as well as what you can offer to them.
This stage is like a courtship, where you show just enough of yourself to keep your “suitor” going away and to another business that’s not you.
When you have consumers get to the “interest” stage, that means that they are mulling over their options and have already begun to do research and compare/contrast between different products and services to find the one that suits them best.
This is when you want to push your content to them, without selling anything or demanding anything from them but their time. If you try and make this a sales push you’ll turn them off and they will go somewhere else.
What you want to do is establish yourself as a voice of authority in this area, and not only help your potential client with their decision but also help them in any way that you are able.
At this stage in the sales funnel, your potential client might be willing to buy right then.
However, they may also be considering one of the three following options - Right now, you should make your own best offer, You could use free shipping in contrast to your competition.
Whatever your choice, make sure that it is so great that your lead wants in no matter what.
At the end of the sales funnel, the customer makes a decision and acts.
This customer then pays for the product and it is added to the ecosystem of your business.
Even if the customer reaches the end of their sales funnel, that doesn’t mean your job is over - action is both for the customer and for the business that provides these things. No matter what, you always want to multiply the value of your purchase.
Focus on your relationship with customers - thank them for what they bought, tell your customer of x email they could email to send reviews and reactions.
There are many options for building the powerful sales funnels but ClickFunnels from Russel Brunson is the most powerful and feature-rich tool that is trusted by hundreds of thousands of people worldwide.
3. Niche Blog
A blog is defined as an online informational website or online journal that displays information in reverse chronological order - newest posts appear first.
This is a platform that one writer or several can use to share their writing with the world at large, on a certain subject.
Once you have a business, you want to have your customers keep that business going by buying your products, etc.
As a new business, you want to use blogging to help you get the attention of potential customers.
If you didn’t blog, your website would be essentially useless as no one would ever look at it.
Blogging helps the visibility of your website, as well as compete with your competitors.
A blog should not only connect you to your audience but also send leads and traffic to your site.
When your posts are well written and are published often on your site, then you will have an even bigger chance of having your website discovered organically by someone who fits your target audience.
A blog is one of the best and most effective lead generation tools you can use.
Blog structure has changed over the years - particularly when blogs first began.
They can now feature many different items - there’s no one right way to have a blog.
However, the majority of blogs do have a list of standard features to have.
- A header that contains a menu and navigation bar
- A highlighted main content area that is highly visible with the newest blog posts
- A sidebar that contains favorite content, call to action, and social profiles
- A footer with links and information about privacy, contact page, disclaimers, etc
Use the niche knowledge that you have accumulated to establish rapport and build trust between yourself and your audience - by creating great, interesting and informative posts.
When you publish incredible blog posts it only helps your business look more credible and serious.
Wealthy Affiliate is a great platform for beginners to start a blog around something that you are passionate about or have an interest in.
4. Product Review Site
This is a site where anyone can post reviews on businesses, services, products, or people.
Most of these sites use 2.0 technology to build their review lists or they may hire writers to write reviews on certain topics for the site.
Essentially, a review site is a site that reviews products and services that are used by the majority of people - and the products and services that are being reviewed online to increase daily.
Every day a new app or product or service or whatever comes out and it is just another thing that you could review on your site - if you wanted.
Once you have created enough of a following from your reviews, it could be a great source of passive income for you.
Review websites are fairly easy to build - you don’t have to be a rocket scientist!
The most important part about being a review website is to settle in a niche and start writing product reviews that fit in that niche - that fit in the audience you want to engage with.
One of the most interesting parts about being in the review website business is getting to try out products right when they hit the shelves.
If you have gained enough of a following and are successful enough, this is something that can be easily accomplished by going to the promotion section of the company and asking them for review products.
All these companies can do is say no - and you will more than likely receive free promo from them in return!
Generally getting a lot of traffic to your site is much more difficult in a crowded audience - that is why you should choose a slightly more niche audience with fewer review blogs.
Next, when you write great reviews that will also generate hits to your site as people will enjoy sharing their opinion with someone they respect and more than likely agree with.
Using social media in this endeavor can help you gain a lot of attention from your target audience.
Once you’ve got the views, you can start earning money on your blog by using affiliate links and getting paid a commission when they click on the link and use your code.
Some of the more well-known affiliates include ShareASale, ClickBank, and Amazon Associates.
5. Opt-In Page
This page is used by those who consent to be contacted further by you, with more information regarding the product you sell.
Generally, this is email communication and you can use it to send information in the form of newsletters, product sales, and other marketing materials.
The forms to Opt-In can be shown as a pop-up, or on a landing page, product page, or as a built-in widget.
A “double opt-in” is when the person is required to confirm their email, which reduces the number of people who end up “opting-in”, but increases the prospect of gaining them as a customer.
6. Coupon Site
Coupon websites are maintained to keep group buying deals continuing, by using online and direct marketing.
They have customer databases where they collect a customer’s name, location, and contact details when they buy from them.
The process of getting coupons begins when a website offers them as they launch a product.
This “product” is usually discounted significantly and then presented as an offer.
This offer is not only the website but also on the email that is sent to subscribers, telling them where they can find this offer.
Coupon sites have their own way of doing promo - some use social media or ads on tv.
When a subscriber wants the offer, they click on the offer to find out how to get it - the button that brings them to the coupon website ad.
The ad informs them of the costs, but also the discount amount and how much you are saving, plus the length of time that the coupon can be used.
7. Price Comparison Site
This site is simply a website that takes many of the same types of products and filters them regarding price, product, features, reviews, and other criteria, and then compares them for the customer.
Most of these sites earn money from affiliate marketing, not through the products themselves.
These sites can collect data directly from the sellers themselves, as well as get data from a data feed file.
Due to the importance of this data to the price comparison sites, some companies have been launched, as independent, third-party companies that provide this information, so the site doesn’t have to go to several merchants to get this data.
A lot of shopping websites give direct affiliation to customers who want to become affiliate marketers, and they have to give their own API to the affiliate partner to show the specifications of their product for the AP’s website.
All of this means that price comparison sites can earn money by monetizing products that are in the feeds via click-through traffic commissions.
Some other price comparison sites use their own technology to get their own data via aggregate feeds and deal with merchants on their own.
I hope I could answer the question, what kind of website do I need for affiliate marketing for you.
As I mentioned earlier, you are not supposed to create all types of websites but go choose the one that can help you achieve your long-term goals.
Most of the people get into the affiliate marketing thinking that it's a get-quick-rich scheme and don't bother about starting a website.
Having your own website not only shows that you are a credible person to talk on the subject but also helps you build a long-term sustainable business online.